2024 Programme

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

Retailers are going all out to win customers. In this Fireside Chat with the COO of MediaMarkt Benelux, we will explore the impressive efforts Europe's largest electronics and appliances retailer to expand its market impact and omnichannel retailing. From its own Arcade gaming brand and events to 'Marketplace' with vendors who aren't in store to new formats to aid omnichannel execution, MediaMarkt Benelux shows us how to do the new retail.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

Back by popular demand, Anouk Groen will take you on a visual journey through the latest Color-Material-Finish (CMF) design directions. A well-known design forecaster / consultant for over 20 years, Anouk's presentation is for any company developing designing-- or marketing-- products who need to know what's trending (and what's not). This entertaining as well as informative session will leave you informed, inspired and motivated for your own sustainable design future!

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

The Founder of flocq is one of the few experts with his fingers on the pulse of how sustainability sells consumer electronics and home appliance products. Using some entertaining case examples for his work with European football teams and players, Liam McSherry will talk about how football is putting in the boot to kick sustainability into a goal for all of us.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

This is the presentation you'll need to understand what's selling in Germany in consumer electronics and appliances. It's a statistical powerhouse that maps what's selling from German channels. Industry expert Dr. Rudi Aunkofer will show the trends in Europe's most competitive CE/HA market-- in detail and in data, but the most important part he'll share is knowing the WHY behind these trends.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

What does it take to make inroads in the very competitive audio and lifestyle market? In this session, we'll talk to Brian Larsen of the Nordic Agency. With an extensive track record within consumer and lifestyle electronics, Brian represents some iconic brands as well as start-ups. He'll talk about the channels, his commercial and professional successes, and the steps you will need to take to climb up the sales ladder.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

Few things are more talked about and least understood than IoT. The Wirepas ecosystem has already close to 200 partners for Mesh-enabled IoT devices and solutions. Smart metering, smart tracking, smart building and smart cities can Wirepas 5G Mesh is the world's first and only non-cellular 5G connectivity network for enterprise IoT.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

A famous ice hockey player claimed his success was based on skating to where the puck was going, not to where the puck was. Let's jump ahead and see where AI will really take us-- and how it will impact consumer electronics. Watch this entertaining presentation if you are looking for true insight and not repeated sound bites.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

Follow the emerging technological trends in the Hardware User Interface sector (smart surfaces, the use of IoT, and more innovations) with this presentation. It's an overview of consumer User Experience through the interfaces available on the market. For Product Designers and companies aiming to innovate their products by improving perceived quality, this session by Michele Aiello, the co-founder and CEO of èlevit, will offer you a guide to success based on the experiences èlevit has gained working in the automotive, home automation, appliance, and other industries.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

With more than 25 years of experience, Samy Moustafa is sharing his knowledge about the electronics and lifestyle market. He is the co-Founder of SI, a European-based sales agency with entities in the USA, MEA, LATAM and APAC providing a global, yet local, sales management for brands in consumer electronics, FMCG and cool gadgets to fashion retail, personal care and luxury goods.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

The head of APPLiA, the Home Appliances Association, joins us for a chat about the present and future of home appliances. With research and insight fresh from the association in Brussels, you'll walk away with a better understanding of the home appliance market, the trends, and the role appliances must play in a more sustainable world.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

Virscient founder Dr Dean Armstrong will speak on wireless connectivity. The future of connected gadgets depends upon many companies who have great products but don't know how to leverage the various wireless/RF connectivity solutions to improve their product’s performance and the end user experience. With a couple case studies to show, he will also mention Virscient's new licensable software products SoundTrack (Apple Find My for audio devices) and LiveOnAir (low latency wireless audio).

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

In this Fireside Chat with the Executive Director of the Wireless Power Consortium’s, we'll talk about the Qi standard and the launch of Ki – the global wireless power transfer standard for kitchens. Ki (pronounced ‘Key’) standard promises a more convenient kitchen that is free of power cords, provides cooking surfaces that are cool to the touch immediately after use, and improves space utilization that optimizes counter space. WPC is comprised of over 300 member companies from across the world, including Apple, Sony, Samsung, Microsoft, Huawei and Google, as well as many smaller and start-up technology companies. Their Qi interface technology is certified for over 9000 different wireless charging products-- a great example of what collaboration and cooperation can do.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

Thread is a low-power and low-latency wireless mesh networking protocol built using open and proven standards. Standarization expert Jos Bruins will unravel for us the advantages of Thread which can enable even the most diverse ecosystem of IoT devices, systems, and services to be more sustainable, secure, and reliable. Thread is an agnostic network layer, working well with application layer technologies such as DALI+, KNX IoT, and Matter.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

CONTEXT tracks the development of the smart home category through its sales panel and annual consumer-attitude surveys. Adam Simon, Global Managing Director, will bring the latest slaes trends in smart home from retail and distribution from across Europe. Its analysis of smart home data is enhanced as CONTEXT has also helped create the European Smart Association bringing together national organizations-- SH&BA (UK), FFD (France) and SHD (Germany)--for further understanding.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

There's hardly anyone better than Bob Raikes to talk about the future of the TV. Appearing on behalf of the 8K Association, Bob will discuss the development of 8K TV as well as other trends. After 40 years in the business, Bob notes, 'Nearly everybody thinks that whatever we have at the time is good enough. Until they see the next thing...'

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

Many companies build their supply chain by accident or circumstance. Magnus Michael, author of a thesis analyzing supply chain, based this talk on his experience running several electronics companies as well as on his observations. He will guide you through building a 'purposeful' supply chain. How has supply chain changed since the pandemic? We'll explore some of the new characteristics of global supply and offer advice so you can navigate to success.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

Everyone is stressed. Manufacturers don’t understand the requirements, how to make a product, or even what to price it at. Overseas buyers and brands don’t seem to know how to communicate with factories, what processes of manufacturing to check, or even if they should trust a manufacturer at all. All while consumers and clients aren’t sure which product is safe, well priced and has the best quality. Stephan Thaerigen is on a mission to make all the process of manufacturing in China more transparent. Following a short presentation, we'll talk to Stephan about quality control, his case studies in sourcing and most importantly, compliance.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

Join us for this very special panel session where a sales rep firm shares its views on both suppliers and channel customers. CE Brothers consists of 25+ top tier sales agents covering 100+ countries and we'll have four of those countries represented on stage at EXPERT TALKS. Rep firms have been a traditional route to success in various countries, but CE Brothers expands the national concept to global. This will be your chance to learn how a rep picks its suppliers and wins its customers. Leveraging these experts with their experiences, we'll also talk about their home markets.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

How do the qualities and characteristics of each international market affect a supply chain based in China? As Director and owner of Victure Group, Paul Weedman provides one-stop services in China for sourcing, factory audit, quality control, and shipment consolidation-- as well as a China branch office service. With an office in Shenzhen and an international team located in various countries, Paul travels often to understand the market demand of the target markets and their relationship to a supply chain based in China and Asia. In this session, we'll discuss the current challenges and opportunities of sourcing in China-- and reveal some of the cross-cultural issues that can cripple the business.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

What's it take to be a great sourcing manager? Alberto Antinucci is a dynamic expert in business strategy with 30+ years of experience in high-tech ventures within China. As a sought-after public speaker and university lecturer, Alberto shares his expertise and insights. Alberto also talks about the latest major economic trends in China, important lessons on how to approach the Chinese market, how to manage a negotiation with the East, sourcing trends, and an update on how AI is unfolding.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

With decades of experience selling to manufacturers and distributors, Etienne Finet will share what brands expects from their suppliers. From his base in Silicon Valley, Etienne has served OEM and white box suppliers as well as retail. He'll share his in-depth experience in working in Asia, Europe and USA.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

At the center of the world of brokers and traders of mobile phones, CE and appliances, Ed will pull back the curtain to explain how this market segment functions and how big business is done by companies that are mostly invisible to retail experts. In the format of an editorial interview, Ed will share some stories about the success of this channel and how to open the door to a very global group of businesses.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

Everyone knows retail is now all about experience, but how do you make retail experiences? From his experiences with famous brands, retail innovator Selim Morelevi will talk about using technology to create better retail experiences. In his session, Morlevi will show a number of custom-build inventions as well as some re-imagined tech that stimulates customer experience.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

There's a whole new world of sales opportunity waiting for the vendors and distributors that can see the new routes to market. Never before have there been so many ways to reach customers. This presentation offers a refreshing (and shocking) look at the current state of traditional and emerging channels. The market is not only getting 'wider', but gaining hidden dimensions.