4 Sep 2026 – 10:00
Dream Stage (Hall 25)
10 min
Welcome Session: What’s Moving the Startup World?
What’s moving the startup world?
Kick things off with a quick look at the topics currently shaping the startup ecosystem – and get a preview of what’s coming up in the programme.
Kick things off with a quick look at the topics currently shaping the startup ecosystem – and get a preview of what’s coming up in the programme.
Track: World of AI & Future of Tech
Speakers
Language: English
4 Sep 2026 – 10:00
Retail Innovation Zone Stage
30 min
TikTok Shop: Tech's New Engine for Demand and Sales Growth
TikTok Shop is reshaping consumer tech sales. Here's why electronics brands need to be there now.
Track: Retail & Future of Commerce
Speakers
4 Sep 2026 – 10:10
Dream Stage (Hall 25)
20 min
Founder Stories - CanChip
What’s behind successful startups?
Inspiring stories, bold decisions, challenges and valuable learnings: Hear first-hand what founders have experienced and learned along their journey.
Inspiring stories, bold decisions, challenges and valuable learnings: Hear first-hand what founders have experienced and learned along their journey.
Track: World of AI & Future of Tech
Speakers
Language: English
4 Sep 2026 – 10:30
Dream Stage (Hall 25)
35 min
Fair Digital Markets: DMA Enforcement in Practice
The EU has established clear rules for fair digital markets with the Digital Markets Act (DMA). But how is the DMA affecting European businesses in practice, and what comes next? Directly affected companies discuss their experiences, the challenges they face, and the next steps for effective enforcement.
Track: Retail & Future of Commerce
Language: German
4 Sep 2026 – 11:00
Innovation Stage
45 min
The Era of Personal AI: Future of Imagination
Computing is becoming personal. Jack Huynh (AMD) on the era of Personal AI, where technology understands you and helps turn imagination into action.
Track: World of AI & Future of Tech
Speakers
Language: English
4 Sep 2026 – 11:05
Dream Stage (Hall 25)
20 min
Founder Stories - eHaul
Inspiring stories, bold decisions, challenges and valuable learnings: Hear first-hand what founders have experienced and learned along their journey.
Track: World of AI & Future of Tech
Speakers
Language: German
4 Sep 2026 – 11:25
Dream Stage (Hall 25)
5 min
Closing Session: What Stays With Us?
What will we take away?
To wrap up the day, the Startup Association reflects on the key topics, insights and learnings – and what they mean for the startup world of tomorrow. A final look ahead to close an inspiring day.
To wrap up the day, the Startup Association reflects on the key topics, insights and learnings – and what they mean for the startup world of tomorrow. A final look ahead to close an inspiring day.
Track: World of AI & Future of Tech
Speakers
Language: English
4 Sep 2026 – 11:30
Dream Stage (Hall 25)
30 min
AI Companions: What's Next? Bridging the Technology Gap
Amara founder Philipp Hartz and Dr. Oliver Kemmann on why AI companions can finally make technology work for the people it was never built for, and what comes next for voice-first AI.
Track: World of AI & Future of Tech
Speakers
Language: German
Artificial Intelligence
Communication & Connectivity
4 Sep 2026 – 11:30
Hall 3.1 / Stand 101, Hall 3.1
30 min
Beyond the Game: Esteban Cambiasso & Fan Experiences
Meet football legend Esteban Cambiasso at the Haier Main Stage for Beyond the Game: Fan Experiences, a live conversation celebrating performance, passion and connection.
Track: Culture & Lifestyle
Language: English
Access: Trade Visitors Only
Home Appliances
4 Sep 2026 – 12:00
Innovation Stage
45 min
Digital Policy Put to the Test
What Germany needs for innovation and competitiveness
Track: World of AI & Future of Tech
Language: German
4 Sep 2026 – 12:00
Hall 9 / 127
2 h 30 min
World's First Robotic Mower Arm Show
Experience MOVA AstraX in a one-of-a-kind robotic mower arm show, where its robotic arms move and dance in sync with live sets from a guest DJ and MOVA's signature theme track.
Track: World of AI & Future of Tech
Language: English
4 Sep 2026 – 12:00
Hall 9 / 127
6 h
MOVA SpeedClean Dash
Play our game, receive exclusive gifts
Track: Marketing & Creativity
Language: English
4 Sep 2026 – 12:00
Hall 2.1 / Booth 101
3 h
Culinary Experience with Nilam Farooq
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Favourite dish or Kitchen SOS, Nilam rises to the challenge: spontaneous ideas, surprising twists, real love of experimenting.
Track: Culture & Lifestyle
Language: German
Entertainment
Home & Entertainment
4 Sep 2026 – 12:00
Retail Innovation Zone Stage
60 min
The Algorithmic Shopper: When Your Next Customer Is an AI Agent
A working session for retailers and suppliers on what changes when an AI agent, rather than a person, does the choosing. It covers the theory of the Shopper Schism, an anonymized case study of a European specialist retailer whose storefront was open to its customers and closed to machines, and the three tests an agent applies to any brand: existence, authority and reliability. Participants run a live check on brands they carry during the session, and leave with the fixes that take days, not months.
Track: Retail & Future of Commerce
Speakers
AI in Retail
4 Sep 2026 – 12:00
Hall 3.1 / Stand 101, Hall 3.
30 min
A conversation with Haier and PSG football legend Jay-Jay Okocha
Meet football legend Jay-Jay Okocha at the Haier Main Stage for live conversations and experiences celebrating performance, passion, and connection with the audience.
Track: Culture & Lifestyle
Language: English
Access: Trade Visitors Only
Home Appliances
4 Sep 2026 – 12:45
Dream Stage (Hall 25)
30 min
How Air, Connectivity and Intelligence Bridge the Last Mile of Home Wellness
Connectivity and AI have transformed the smart home, making it responsive to almost everything except the one thing people can't see but feel constantly: the air around them. DREO and industry leaders debate whether intelligent air is the smart home's newest unfinished business.
Track: World of AI & Future of Tech
Language: English
Smart Home Ecosystems
Wearables
Smart Home
4 Sep 2026 – 12:45
Dream Stage (Hall 25)
30 min
How Air, Connectivity and Intelligence Bridge the Last Mile of Home Wellness
Connectivity and AI have transformed the smart home, making it responsive to almost everything except the one thing people can't see but feel constantly: the air around them. DREO and industry leaders debate whether intelligent air is the smart home's newest unfinished business.
Track: World of AI & Future of Tech
Speakers
Language: English
Smart Home Ecosystems
Wearables
Smart Home
4 Sep 2026 – 13:00
Creator Stage
45 min
Beyond the Bike: How Peloton is Building the Connected Wellness Community of the Future
Peloton built its brand on breathing life, community and passion into a formerly singular industry. Now it's building something far bigger: a connected wellness platform that knows you, moves with you, and connects you to something bigger than yourself. The magic happens when world-class content, instructors and experiences don't just entertain, they inspire. This is wellness technology not just for every body, but for you.
Track: World of AI & Future of Tech
Speakers
Language: English
Artificial Intelligence
Entertainment
4 Sep 2026 – 13:15
Dream Stage (Hall 25)
45 min
Robots in the Kitchen and Home: From Task-Specific Tools to Humanoids
Exploration of emerging robotics form factors in the home: purpose-built systems for cooking and cleaning, integrated appliances with robotic capabilities, mobile assistants, and humanoids.
How robotics can support aging in place: assistance with daily food prep, monitoring, and household tasks while maintaining dignity and independence.
Risks and opportunities surrounding trust, safety, and acceptance as more physical automation enters intimate spaces, such as the kitchen.
How robotics can support aging in place: assistance with daily food prep, monitoring, and household tasks while maintaining dignity and independence.
Risks and opportunities surrounding trust, safety, and acceptance as more physical automation enters intimate spaces, such as the kitchen.
Track: World of AI & Future of Tech
Language: English
Artificial Intelligence
Robotics
Smart Living Forum
Smart Home Ecosystems
Home Appliances
IFA Next
Smart Home
4 Sep 2026 – 13:15
Innovation Stage
1 h 15 min
Fast & Curious Live Podcast
Fast & Curious: Lea-Sophie Cramer and Verena Pausder on startups, investments, and life as two of Germany's best-known founders.
Track: Culture & Lifestyle
