'Must See' Highlights of IFA 2024

This year, we've picked our top daily highlights from IFA and our 100Moments to make it easier for you to discover all of our fantastic speakers, brand activations, experiences and product launches.

We've grouped these by our different stages, halls and zones of the show for your convenience.

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  • The German Chancellor will tour the IFA Exhibition before the opening press conference to mark our 100th anniversary.
    IFA Welcomes German Chancellor, Olaf Scholz
  • Palais, Entrance Messe Nord
    Be the first to get your exclusive IFA Merch featuring the legendary Funk Otto! Whilst you're there, take a walk around our IFA 100 Years Exhibition.
    IFA Merch Launch & IFA 100 Years The Exhibition
  • Hall 19 (Entrance Messe Nord)
    Join us in Hall 19 for an inspiring welcome from a groundbreaking visionary whose legacy still shapes the world today. Experience a unique encounter and share your selfie with #IFA100 @ifa_berlin.
    Genius Alert: Meet the Suprise Guest of Hall 19
  • City Cube
    Don't miss C-Level Keynotes from MediaMarktSaturn (10:15 - 11:00),  GfK (11:15 - 12:15),  Honor, Qualcomm + Microsoft panel (14:00 - 15:00),  Shark Ninja (15:00 - 16:00) and Miele (16:15 - 17:15).
    Innovation Stage Highlights
  • IFA Next, Hub 27
    MediaMarktSaturn will take the stage to present their latest insights on retail marketing, e-commerce and marketplace followed by appearances from Tech & Gaming Influencers (11:00 - 17:30)!
    Dream Stage Highlights
  • Hall 13
    Technics will discuss 'The resurgence of vinyl in electronic music' (14:00 - 15:30) followed by a live set and after party with Berlin's famous DJ Duo Pan-Pot (16:00 - 18:00)!
    Audio Stage Highlights
  • Hall 17
    Join the discussion about the future of costume design, with the designer of Black Panther (10:30 - 11:30), Culture from TV to TikTok, with the head of Content from ARD Kultur (11:45 - 12:45).
    Creator's Stage Highlights
  • Hall 15
    The IFA Gaming Area powered by Acer is an immersive exploration of gaming, designed to present a variety of games from indie studios to publishers: don't miss latest game titles from Aesir Interactive, HeadUp, My Games, Stratosphere Games and EA SPORTS™.
    IFA Gaming Area Highlights
  • Hall 18

    Experience LGs new product range, from the AI Home Gate, which introduces visitors to a house full of innovative products including the AI Talking Kitchen Show where professional chefs demonstrate voice-controlled cooking using LG’s ThinQ AI technology.

     

     

    Home Entertainment & Smart Home
  • Hall 1.1 (Siemens)
    Join Jo Semola, known as one of the top 'breadfluencers' in the country, at the oven at the Siemens stand. Discover the secrets of baking sourdough bread, rolls, and more and experience the aroma of freshly baked bread from Friday to Sunday at 11:15 and 14:45.
    Breadmaking Session with Jo Semola and Siemens
  • Visit the Hama Sound Lounge for live sessions with Radio Jam FM and special guests like Kelvin Jones (Friday, 2:00 PM), Senna Gammour (Saturday, 2:00 PM), Xay (Sunday), and Don Cali & Johnny Strange (Culcha Candela) on Monday. Look forward to meet & greets, artist interviews, live performances, podcasts, talks, fun competitions like the “Headphone Challenge” and “Guess How Many,” as well as complimentary drinks at select times.

    Hama Sound Lounge: Live Music, Celebs & Fun Contests
  • Sommergarten
    Get your tickets for the 6pm Music Festival and enjoy performances from the likes of Luciano, Ski Aggu, Reezy and special guests (16:00 - 22:00)!
    Sommergarten Highlight: 6pm Festival
  • Hall 21, near the Sommergarten
    Celebrate 20 years of Ambilight with stunning picture quality, concert-quality sound, and AI control, and “Ambilight plus” now enhanced by mini-lens technology. Test your football skills against the Robo-Keeper and learn about the Ambilight Campus. On Saturday, meet football legend Hans Sarpei (from 11:00 - 15:00), and get tips while challenging the Robo-Keeper!
  • City Cube (Innovation Stage) , Hall 17 (Creators Hub)
    Don’t miss Nicole Scherzinger's fireside chat on the Innovation Stage (11:15 - 12:00) (City Cube) followed by photo's, signings plus meet and greet in the Creators Hub (12:00) (Hall 17).
    Nicole Scherzinger: Celebrity Keynote & Meet and Greet
  • City Cube (Innovation Stage)
    Join Haier's CEO, Neil Tunstall (10:00) for a keynote address on IoT & Sustainability.
    Innovation Stage Highlights
  • IFA Next, Hub 27
    Miele presents a case study on the future of the circular economy (10:15 - 11:00), the gfu talks Digital Health (12:00 - 13:00), Sacha Pallenberg (Germany's #1 Tech Blogger) reviews the best sustainable gadgets (13:15 - 13:45) and Neura Robotics demo their world-leading cognitive Robots (14:00 - 14:45).
    Dream Stage Highlights
  • Hall 13
    Enjoy talks with the Berlin Club Commission (13:00 - 14:30) and Berlin Philhamoniker (15:00 - 16:00) followed by live acts for your entertainment.
    Audio Stage Highlights
  • Hall 17
    Join Gizem Celik from 'More Than Gossip' podcast (10:30 - 11:30) followed by photography masterclasses from Sony (15:15).
    Creator's Stage Highlights
  • Hall 6.2
    Stefan Hoetzl, President of Smart Appliances at Alat, will explore how AI and sustainability are reshaping manufacturing and supply chains (14:00)
  • Hall 15
    The IFA Gaming Area powered by Acer is an immersive exploration of gaming, designed to present a variety of games from indie studios to publishers: don't miss latest game titles from Aesir Interactive, HeadUp, My Games, Stratosphere Games and EA SPORTS™.
    IFA Gaming Area Highlights
  • IFA Next, Hub 27
    Taiwan Ministry of Technology talk AI for everyone and The Factory Berlin host pitch battles between the most exciting start-ups at IFA 2024.
    IFA Next Highlights
  • Hall 1.1 (Bosch), Hall 4.1 (AEG)

    Join Carsten Dorhs, Frank Buchholz, Mario Kotaska, and Peter Bruns on the first day of the Deutschland Kocht Finale (10:30).

    Enjoy culinary delights and live cooking by star chefs Alexander Herrmann (Miele), Alexander Kumptner, and breadfluencer Jo Semola (11:15, 14:45 Siemens, Bosch). Savor freshly made pizza from the Gorenje oven (Hisense) and witness the biggest kitchen launch ever at the AEG booth.

     

    Home Appliances & Cooking Shows
  • Hall 18 (LG), Hall 9 (Laifen)
    Watch smart innovations, from the stylish Artcool Gallery air conditioner that doubles as a picture frame or the functional Wash Tower (LG) and experience Laifens' groundbreaking product launch.
    Home Entertainment & Smart Home
  • Hall 1.1 (Bosch)

    Meet food blogger Sally during a full day of baking and cooking at the Bosch booth (14:30), followed by autographs and culinary treats (15:30). Meanwhile, at the Gorenje stand (Hall 23a), former national handball player Pascal Hens will be signing autographs (11:15, 12:45, and 14:15).

    Meet & Greets with Sally (Bosch)  & Pascal Hens
  • Hall 16 (Sony)
    Visit Hall 16 to enjoy the winning entries of the innovative videography contest, hosted by Sony and Thomas Kakareko (Berlin's #1 photographer). The theme, “Transformation” explores and captures the essence of change in its many forms. 
    Thomas K x IFA Exhibition, powered by Sony
  • Sommergarten
    Kelvyn Colt, described as the 'future of HipHop' by Vogue, will perform, FREE to attend for all IFA delegates/ visitors (12:00 - 13:00)! Evening entertainment comes from dance music legends Faithless, Kosheen, Incognito and Stereo MCs.
    Sommergarten Highlight: Kelvyn Colt, Faithless and friends
  • IFA Next, Hub 27
    Alef Aeronautics will showcase the world's first flying car model at IFA. CEO Jim Dukovny takes to the Dream Stage (11:45 - 12:30).
    Discover the world's first flying car
  • City Cube (Innovation Stage)
    Join Keynotes from  FitTech (11:15 - 12:15), Connectivity Standards Alliance (13:30 - 14:30) and Vestel (14:45 - 15:45).
    Innovation Stage Highlights
  • Immerse yourself in the Auracast™ experience at IFA 2024 in the Funkturm Lounge, where you can witness the transformative power of Auracast™ broadcast audio. This global debut invites you to share audio, unmute the world, and discover new listening experiences that enhance everyday life.
    Immersive Auracast Experience
  • IFA Next, Hub 27
    Mali Baum and the W-Lounge host a Women in Tech panel (10:15 - 11:15). Nour Idelbi, founder of Safespace and one of the world's youngest entrepreneurs talks, 'What GenZ really want' (14:15 - 15:15), followed by a Glassdollar Panel featuring innovation labs from LG, BSH, Hubraum (15:15 - 16:00) .
    Dream Stage Highlights
  • Hall 13
    Join Dolby at THE13 for their ' Love Music More in Dolby' sessions with artist performances, celebrity meet and greets, and exciting surprises. Key events include '007 in Berlin', where Dietmar Wunder, the voice behind James Bond, shares his experiences (14:15 - 14:45), followed by SCHILLER, Germany’s leading electronic artist, discussing his work with Dolby Atmos (16:15 - 16:45).
    Audio Stage Highlights
  • Hall 17
    Experience live podcasts from Maximilian Pollux (True Crime, 10:30 - 11:30) and Dr. Froid (LeFloid, Powlster, Der Olli, 14:00 - 15:00), as well as a session with Riccardo Simonetti and David Mendez on the topic 'Content Creation as a Vehicle for More Tolerance' (15:15 - 16:00).
    Creator's Stage Highlights
  • Hall 15
    The IFA Gaming Area powered by Acer is an immersive exploration of gaming, designed to present a variety of games from indie studios to publishers: don't miss latest game titles from Aesir Interactive, HeadUp, My Games, Stratosphere Games and EA SPORTS™.
    IFA Gaming Area Highlights
  • Hall 1.1 (Bosch, Siemens)
    The Viennese celebrity chef, also known from TV programmes such as Küchenschlacht and The Taste, stands for fine dining as well as down-to-earth cuisine - both always at the highest level. See for yourself at his cooking shows at the Siemens stand (12:15 and 15:45 Uhr).
    Cooking show with TV chef Alexander Kumptner (Siemens)
  • Hall 1.1 (Bosch)
    Catch the Deutschland Kocht Finale LIVE at the Bosch booth with food bloggers Sally, Ayse, and renowned chefs like Carsten Dorhs and Frank Buchholz.
    Deutschland Kocht Finale w/ BOSCH
  • Sommergarten
    Jan Böhmermann and Olli Schulz are back from their summer break with a LIVE episode of Fest & Flauschig - at the IFA Summer Garten (19:00 - 22:00). Secure your Ticket & don't miss your chance to see this dynamic duo in action!
    Sommergarten Highlight: Fest & Flauschig LIVE
  • IFA Next, Hub 27

    Hear from three influential speakers shaping the future of sustainability: Christiane Rohleder, State Secretary at the Federal Ministry for the Environment, will share insights into government policies driving sustainable change. Marcel Fratzscher, President of the German Institute for Economic Research, will discuss the connection between economic success and sustainability. Dr. Johanna Wurbs, Head of the Competence Centre for Sustainable Consumption, will explore how consumer habits can lead to a greener future (from 13:15 - 16:00).

     

    Tagesspiegel Sustainability Platform
  • IFA Next, Hub 27
    Watch the  Euro Commerce Panel on Driving Sustainable Innovation: The Role of Eco-Design and Circular Economy in Retail and Wholesale. 
    Dream Stage Highlights
  • IFA Next, Hub 27
    This month's Ask Female Founders event (13:15 - 14:15) will be hosted at IFA by Urte Zahn, a dynamic entrepreneur and business angel known for her impactful work in the Berlin startup ecosystem. Joining her is Encourage Ventures, Germany's largest female business angel network, providing attendees with insights and advice from inspiring female founders and investors.
    Ask Female Founders Workshop