Relive the energy of IFA 2025, the ideas, the people, the innovations – and get a feel for what awaits you in 2026. From groundbreaking launches to unforgettable experiences, this is the best of IFA 2025.

Discover all 2025 highlights

Turn innovation into business.

Our participation to IFA 2025 has been an important opportunity to demonstrate how Haier Europe is shaping the future of smart living. Under the Naturally Connected concept, we showcased an ecosystem where technology, sustainability, and customization come together to improve people’s daily lives. This represents the intersection between people, product, and nature. We have got positive feedback from media and stakeholders as they recognize the value of cutting edge innovations and our product and brand leadership.
Being at IFA means being at the heart of dialogue and development in our industry, and it has allowed us to strengthen relationships, share our achievements and objectives, and reaffirm our ambition to be Europe’s first smart living choice in a sustainable home ecosystem.

Karim Bruneo

Corporate Communication & Sustainability Director

Haier Europe

IFA always feels a bit like coming home for us – not only because AEG’s roots lie in Berlin, but also because of the unique energy and atmosphere. We saw strong interest in our latest innovations: the AEG 7000 MealAssist oven with PizzaExpert function and our walk-in dishwasher quickly became real crowd-pullers. A standout moment was the launch of our new FAVORIT dishwasher range, which powerfully completes the most comprehensive kitchen rollout in our brand’s history.

Michael Geisler

Managing Director Electrolux Hausgeräte GmbH

Electrolux Hausgeräte GmbH

IFA 2025 has once again demonstrated for Hisense and Gorenje that innovation truly excites when it becomes tangible. We draw a very positive conclusion – with strong demand from retail partners and high-quality media contacts. At the show, Hisense set new standards in home entertainment with AI-powered displays and smart connectivity. In particular, the record-breaking 116-inch RGB MiniLED TV left a lasting impression. Gorenje impressed with design, sustainability, and efficiency for a smarter, more eco-conscious home. From resource-saving materials to energy-efficient technologies – recognized by EcoVadis – we are sending a strong signal here. Another highlight was Smart Living: with ConnectLife, we showcased how household appliances and consumer electronics seamlessly merge. IFA thus remains the ideal stage to present our vision of a connected, sustainable home.

Sühel Semerci

Executive Vice President Hisense Gorenje Germany GmbH

Hisense Gorenje Europe d.o.o.

Read the full statements here

bluebrywow

“IFA is my must-attend and playground – I discover gadgets and make real connections here.”

DasistJay

By 2025, tech is as natural as breathing and IFA gives the minds behind it a stage.”

Jen loves Tech

“At IFA I meet the key players, see new devices and tomorrow’s trends.”

Ilias_bsd

“For 10 years I’ve loved how IFA makes tech something we experience together, not just display.”

iKnowReview

“At IFA, you can experience tomorrow’s technology today – surrounded by people who love tech just as much as I do.”

FelixBa

“IFA is the best place to discover new technologies and meet people who share the same passion.”

JOCR

“IFA brings technology, people and ideas together – and that’s exactly what creates its unique spirit.”

Celebrating the most outstanding products in consumer and home tech. This year’s winners set the bar and the 2026 edition will continue to spotlight the ideas shaping the future. Stay tuned for more.

Discover all the winners

An exclusive, invite-only gathering of 100+ C-level and senior retail executives. The IFA Retail Leaders Summit brings together global retail decision-makers, top tech brands and analysts to define what’s next – with the 2026 edition set to deliver even deeper insights and new opportunities for connection.

Learn more