Show areas | IFA Berlin 2027 - Innovation For All

Retail Innovation Zone

The Retail Innovation Zone at IFA Berlin is where the future of retail takes shape. It brings Europe’s leading retailers, global brands and solution providers together to showcase the technologies actively shaping the industry. The zone also features a B2B-only area with exclusive retailer stands, where Europe’s top retailers connect, explore and do business.

Explore Retail Innovation Zone

Sound takes the lead. The Audio area brings together headphones, speakers, smart audio and new sound formats for music, entertainment and professional use.

Computing & Gaming

From high-performance laptops and processors to immersive gaming gear, IFA’s Computing & Gaming area is where speed meets innovation.

Explore Computing & Gaming

Content Creation

A space designed for creators, photographers and storytellers. Explore the latest tools and trends in photography, videography and digital content. Watch live demos, learn from industry experts and connect with top creators at IFA’s hub for creative innovation.

Explore Content Creation

Home Appliances

Smart kitchens, energy-efficient appliances and connected home solutions take centre stage at IFA’s Home Appliances area.

Explore Home Appliances

Beauty Tech & Wellbeing

Discover the Beauty Tech & Wellbeing show area and how smart wearables, health apps and medical tech are transforming well-being and enabling us lead healthier lifestyles.

Explore Beauty Tech & Wellbeing

Home & Entertainment

Explore the future of home entertainment, from ultra-HD TVs and immersive sound systems to streaming technology.

Explore Home & Entertainment

IFA’s Mobility area highlights electric vehicles, e-bikes, charging infrastructure and autonomous driving tech. From smart mobility apps to sustainable transport solutions, this is where innovation drives a greener, connected future.

Explore Mobility

IFA Next is the launchpad for groundbreaking ideas. This is where startups, pioneers and disruptive tech meet to shape the future. Explore breakthrough innovations, meet industry visionaries and discover what’s next in technology.

Explore IFA Next

Communication & Connectivity

Connectivity powers our world. Discover our Communication & Connectivity show are and the latest in 5G, 6G, IoT and network solutions.

Explore Communication & Connectivity

Step into the future of home automation! Discover the latest in smart cameras, smart energy & thermostats, smart lighting and touchless control, all designed to make your home and everyday life more efficient, secure and personalised.

Explore Smart Home

IFA Global Markets

IFA Global Markets is a dedicated B2B sourcing platform for OEM, ODM and manufacturing solutions. Running as a standalone event, it connects global suppliers with decision-makers and buyers.

Explore IFA Global Markets

As of July 2026. Subject to change.

As of July 2026. Subject to change.

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