2024 Programme

IFA 2024 is starting with a hit: Bryan Adams. Join us at this very special open-air performance with a timeless legend to celebrate the IFA kick-off and get ready for the exciting days ahead. 

Sascha Mager, CEO of MediaMarktSaturn Deutschland, will kick off the event with a welcome address, setting the stage for the day’s discussions on retail innovation and brand growth.

Dive deep into the vinyl resurgence in electronic music with our stellar lineup at the Technics Panel!
Moderated by Sven Schäfer CEO from Faze Mag, the panel will feature insights from:

Roberto Walcher, Store- and Marketing Manager at HHV Records. 

Berlin-based techno duo, German DJs and music producers, Tassilo Ippenberger and Thomas Benedix, PAN-POT. 

And two phenomenal Vinyl DJs who are making waves in the electronic music scene:

Ogazón (@ogazon.dj) – Berlin-based DJ Nathalie aka Ogazón captivates with her charismatic, purist approach to House and Techno. 
Carmen Electro (@carmenelectro) – Carmen Electro's sets are transformative experiences, regularly lighting up Tresor Berlin. 
 

Ralf Schmitt and the audio agency German Wahnsinn will reveal how generative AI is being utilized to create innovative sound branding for MediaMarktSaturn, enhancing auditory brand identity and customer connection.

Featuring Hollywood voice actor Dietmar Wunder, this podcast session hosted by BeHaind and Robert Hofmann will delve into future technologies and the role of AI in movies and series, offering insights into entertainment and technology convergence.

Dive into our new audio feature, THE13, and experience the transformative power of sound with Berlin's famous DJ Duo PAN-POT

IFA is inviting one of the hottest fashion labels right now to host their first festival at IFA. Artists like Luciano, Reezy, Ski Aggu and many more will make this an unforgettable sensation.

Multi-talented artist Kelvyn Colt combines a unique style of music with socio-critical topics. This is an unmissable act accessible for all IFA attendees.

Kelvyn Colt's performance will be included in your 17€ IFA ticket! 

Join us for a pivotal panel discussion on sustaining Berlin's creative pulse, moderated by Marcel Weber, Chairman of Clubcommission Berlin, Managing Director of SchwuZ Queer Club, and a Certified Systemic Business Coach. Marcel will guide a dialogue featuring insights from Michael Biel, State Secretary for Economy, Energy, and Public Enterprises, along with other esteemed representatives from the Berlin Club Commission. This session will delve into the critical framework conditions necessary to foster innovation and creativity throughout the city. Michael Biel's extensive experience in political science and the German Bundestag will further enrich the discussion. Don’t miss this opportunity to engage with top policymakers and industry experts on shaping Berlin’s future.

Innovation as Tradition: The Berliner Philharmoniker Celebrate Two Media Anniversaries
Founded in 1882, the Berliner Philharmoniker are not only one of the world’s leading symphony orchestras but have also always been a pioneer in the media distribution of their concerts. Milestones include the establishment of the Digital Concert Hall (2008/09) and the Berliner Philharmoniker Recordings label (2014). Both projects were realised in accordance with the orchestra’s ethos of independence and self-responsibility. To mark the double anniversary, Olaf Maninger, Principal Cellist and Media Board Member, and Recording Producer Christoph Franke will provide a retrospective in their panel on the Audio Stage.

Join us for a special DJ workshop and set with Berghain DJ Yamour. Known for her deep-rooted love of music and her unique ability to blend old-school US Techno and House with fresh sounds, Yamour has quickly gained a reputation for her versatile and timeless sets. With a vinyl-only approach and a broad record collection, she effortlessly adapts to various musical environments. Don’t miss this opportunity to learn from and experience one of Berlin’s rising stars in the electronic music scene.

For their first concert summer after an eight year break, Faithless is joined by Incognito, Stereo MC's, and Kosheen. A lineup of dance hits will make you want to dance into Saturday night. 

Join us in the Hall 13 for an immersive Dolby experience with live presentations from Dolby experts and special guests.

What to expect: 

• 14:15–14:45: Dietmar Wunder, the German voice of "James Bond" (Daniel Craig) and "John Sinclair," will talk about his life as a voice actor.
• 16:15–16:45: SCHILLER, Germany's most successful electronic artist, will discuss his music and Dolby Atmos sound.
• Hourly from 11:00 to 18:00: Dolby Power Briefing sessions on how to get the best Dolby experience at home and on the go.
• All Day: Experience Dolby Atmos in the NIO car in Hall 12.

Multi-talented musician, dancer, actor, model, and writer performs with his unique mix of indie, soul, and r'n'b. 

Lie Ning's performance will be included in your 17€ IFA ticket! 

Presented by LISTEN TO BERLIN by Berlin Music Commission. Moore blends modern Disco-Soul with pop and funk exploring relationships, identity, and belonging, reflecting the highs and lows of a young queer artist through rich electronic production and soulful melodies.

Moore's performance will be included in your 17€ IFA ticket! 

For the first episode after their summer break, Jan Böhmermann and Olli Schulz will be returning to Sommergarten with a live episode of their podcast Fest & Flauschig.

Hit-machine and Grammy Award winner Purple Disco Machine has become an all-encompassing radio and streaming king with over 1 billion streams and multiple European Airplay Chart toppers such as “Hypnotized”, “Fireworks”, “Dopamine”, “In The Dark” or “Substitution”. Beyond the radio, the acclaimed producer has proven to be a club favorite among DJs across the world as the #2 best-selling Beatport Artist of all time and playing shows across Europe, the United States, and South America. He has had huge success with multiple high-profile remixes for the likes of Dua Lipa, Mark Ronson, Foals, Calvin Harris, Sir Elton John & Britney Spears, The Rolling Stones, Fatboy Slim, Lady Gaga & Ariana Grande, Diplo & SIDEPIECE and many more. A dedicated performer and a hit-maker extraordinaire whose influence on the global dance scene will be felt for generations to come.

In conversation with Jan Kubran and Ana Rungo from his label Sony Music Purple Disco Machine (Tino Piontek) will be sharing insights on how he has approached the creative music process for his upcoming album “Paradise” (out Sep. 20th, Columbia Records), what kind of music tech tools he uses, what trends inspire him and what kind of role his home town Dresden is playing. Since Purple Disco Machine songs are constantly enriching advertising campaigns, films and TV series the talk will also shine a light on how to create the right music and content match to make audiences dance.

Since 1962, Audio-Technica has been driven by its love for sound, focusing on creating award-winning headphones, turntables, and microphones. At this year's IFA, attendees can explore some of the newest product releases and well-known fan favourites, and also participate in a Giveaway for a chance to win one of the showcased items. We look forward to seeing you there!