IFA Berlin is thrilled to announce that the internationally acclaimed singer, actress, and philanthropist Nicole Scherzinger will be delivering a keynote address at this year's event. Scheduled for Saturday 7th September at 11:15am on the Innovation Stage. Scherzinger will take the stage to share insights from her illustrious career (e.g. Pussycat Dolls; 12x Palatinum- and 8x Gold-selling singer; 6,8 Mio Followers) and her perspectives on the evolving landscape of entertainment, technology, and social media. 

Described by The Independent as “the ultimate modern celebrity,” Nicole Scherzinger has captivated audiences worldwide with her musical talents, TV appearances, and significant philanthropic efforts. At IFA 2024, she will delve into her journey, discussing how content creation and technology have transformed the entertainment industry, and offering a glimpse into her future projects. 

Scherzinger’s address will cover several compelling topics: 

• The Evolution of Celebrity: Reflecting on how the perception of celebrities has shifted over the past decades, Scherzinger will explore the role technology has played in this transformation. 

• Artistic Journey: Sharing her experiences from her award-winning performances on the West End to her multifaceted career in music and television. 

• Technological Innovations: Discussing her favorite gadgets and the technological advancements that have influenced the music and entertainment industries. 

• Social Media and Content Creation: Offering advice to aspiring content creators based on her extensive experience in leveraging social media platforms for global outreach. 

• Philanthropy and Advocacy: Highlighting her work with the Special Olympics and other human rights initiatives, emphasizing the importance of innovation for all. 

As part of the 100th anniversary of IFA Berlin, this year promises to be the most special yet. Attendees will have the opportunity to engage with leading artists, influencers, and brands, celebrating a century of technological innovation and looking ahead to future advancements. 

Joining Nicole Scherzinger on the list of keynote speakers are industry leaders such as: 

• Mark Barrocas, CEO of Shark Ninja 

• Gizem Celik, Content Creator and Podcaster at “More than Gossip” 

• Kristian Costa-Zahn, Head of Content at ARD Kultur 

• Florian Diedrich, Content Creator and Podcaster at DoktorFroid, Gentle Nerds UG 

• Nour Idelbi, Founder of SafeSpace 

• Ergün Güler CEO of VESTEL 

• Dr Jan Kleibrink, Chief Growth Officer (Solutions) & Managing Director (R. Institute), Solutions by HANDELSBLATT MEDIA GROUP / Handelsblatt Research Institute 

• David Reger, CEO & Founder of NEURA Robotics GmbH 

These visionaries, among others, will present their latest innovations and insights, ensuring that IFA 2024 remains at the forefront of technology and consumer electronics. 

For more information and to secure your tickets, visit IFA Berlin's official website. Don't miss this opportunity to be part of Europe's leading tech show, where innovation meets tradition.