The pitch battles at IFA Next were spectacular.

Innovators across AI, sustainability and emerging consumer tech took to the stage to pitch their groundbreaking ideas. A diverse and rich lineup of startups battled for the top spot in front of expert judges and engaged audiences. Morphing I, advanced AI and robotic solutions for infrastructure management, won the AI pitch battle. IDB with "Protect GO AI" which uses AIoT edge systems with IP cameras and IoT sensors to detect safety hazards and issue advanced warnings, came out ahead in the sustainability pitch battle. ViXion, boasting the world's first autofocus eyewear that is revolutionizing vision technology, rose above its peers during the emerging consumer tech pitch battle.

In the final showdown, our audiences enjoyed a final pitch from our three winners of our themed battles who vied for the top spot. ViXion was finally declared the winner by popular vote. Their pitch impressed the judges with its forward-thinking approach to augmented reality (AR) and smart vision technology, ultimately winning over the heart of the audience, too. ViXion's innovative solution aims to bridge the gap between the physical and digital, inspiring the way we interact with the world.

ViXion’s technology allows us to visualize data and experiences in real time, whether in a retail space, at home, or during our everyday activities. This groundbreaking capability promises to transform the future of industries ranging from education and retail to home entertainment.

The judges praised ViXion for its unique, practical application of AR technology and its potential to disrupt the consumer electronics landscape. Their win represents not only their cutting-edge innovation, but also a glimpse into the future of how technology will seamlessly blend with our everyday lives.

Congratulations to ViXion for their well-deserved victory, and we look forward to seeing them lead the way in next-gen consumer electronics at IFA 2025!