At IFA 23, we engaged in a thought-provoking discussion on sustainability in electronics with Bas van Abel, Founder of Fairphone and Co-Founder of De Clique. van Abel shares his vision for a more sustainable future, emphasizing that true sustainability extends beyond individual products to encompass company practices and systemic changes. 

van Abel explains Fairphone's unique approach, which involves selling phones primarily to those without one and encouraging users to keep their devices as long as possible. Fairphone promotes repairing over replacing, using fair or recycled materials to extend the longevity of their products. 

We delve into the importance of creating a cultural shift toward sustainability, with Fairphone offering longer warranties and software support to reduce electronic waste. van Abel highlights the need for small, manageable changes, such as replaceable batteries and legislative measures, to make sustainability more accessible and cost-effective for consumers. 

Join us as van Abel discusses the broader impact of sustainability on culture and equality, and how fostering a healthy relationship between people and their devices can lead to lasting change. 

Watch the video below.

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