ARZUM

Arzum, a leading Turkish brand in electrical home appliances, has a rich 55-year history and is known for its motto "You touch, the world changes."It is recognized for its reliability and innovation. Arzum offers a wide range of products, with 650 items across six categories—food preparation, cooking and frying, hot beverage preparation, cleaning, personal care, and ironing—serving millions of customers both in Turkey and globally. Pioneering the small appliance sector in Turkey, Arzum views design and innovation as essential. The company has earned prestigious awards in numerous national and international competitions. Arzum is also dedicated to promoting Turkish coffee culture worldwide through its Arzum OKKA brand. The Arzum OKKA coffee machines, featuring direct-to-cup service, traditional ember roasting, and self-cleaning capabilities, have become key players in the global spread of Turkish coffee. In the first half of 2019, Arzum made headlines with its Ducati collaboration, merging design and performance in the Ducati by Arzum grooming series, which has become essential for men's personal care. Continuing its expansion efforts in this market, Arzum further strengthened its position with a record-breaking public offering in late 2020. With these advancements, Arzum is firmly progressing toward its goal of becoming a global brand.