Exhibit at IFA.

All in all, we are very satisfied with this year's IFA. There were more visitors from the specialist trade than last year – but not as many as in 2022, when the first ‘real’ IFA was held again after a two-year break. There were many good discussions and the incoming orders are also promising. The mood among our guests from all over the world and our team was very positive. As always, my personal highlight is the personal contact with our customers. And, of course, the great feedback on our world first – the first washing machine with a drum without ribs, providing even more gentle laundry care.

It's remarkable how IFA has been a significant player in the tech industry for 100 years, continually reinventing itself along the way. Starting out as a radio exhibition, it has transformed into a hub for innovative technology, connectivity, and the smart home. IFA serves as the primary industry platform in Germany and Europe where we can engage with our partners and clients to explore possibilities and plan for the future. With the theme "AI for All," attendees had the opportunity to witness firsthand the advantages of our convincing hardware with smart AI features, whether at home or on the go. A key highlight for us at IFA were our connected health solutions, aimed at providing individuals with preventative healthcare within the comfort of their own homes. The Samsung Health platform takes a comprehensive approach, empowering users to integrate insights on sleep, nutrition, and exercise by leveraging a variety of devices and services. The Galaxy Ring further facilitates monitoring health data effortlessly. IFA provided the perfect venue for us to discuss about this strategic growth area in depth.