2024 Programme

Julia Koerner is an Austrian designer, innovator and pioneer in 3D-printing with exemplary cross-disciplinary work across architecture, fashion, and products. Julia has been sought after for collaborations that include 3D-printed costumes with Ruth E. Carter for Marvel's Black Panther and Wakanda Forever, earning two Oscars for costume design.

A keynote by Rapha Gielgen, Trendscout Future of Work Life & Learn at Vitra

Creativity in marketing is more powerful than ever, which sets memorable brands apart. As expectations and access to content consumption change, marketers must evolve from makers of content to makers of value. Join us as we discuss how creators are unlocking value for brands and future-proofing their creative approach.

Updates on Bibisbeautypalace's comeback, Selena Gomez's reaction to body shaming, and Tory Lanez's punishment - to you that just sounds like a rant about stars and influencers? It doesn't have to be that way! Gizem aka @morethangossip updates her followers almost daily with the latest from the world of celebrities and explains what's behind the clickbait headlines or TikToks. When talking about Taylor, Harry and other celebrities becomes "more" than gossip and why gossip can even be highly political - find out from Gizem on the Creator Stage at IFA Berlin!

Join us for an exciting series of Sony Masterclasses at IFA 2024, hosted on the Creator's Stage. Moderated by Mike Suminski, these sessions will offer practical demonstrations and in-depth insights into cutting-edge filmmaking techniques, led by industry professionals Susanna and Paul.

Saturday with Susanna Kosa: "Outdoor Filmproduktion - Wie ich meine Traumprojekte lande und wie starker Branded Content aussehen kann"

Susanna, outdoor filmmaker, will take you on a journey through the exhilarating world of outdoor film production. Using the Sony FX6 mounted on an FPV drone, she will demonstrate the adrenaline-pumping possibilities of capturing high-speed action. Learn how to create compelling storylines with the Sony a7SIII, FX3, and FX6, and discover the secrets of emotional storytelling in challenging outdoor environments. Susanna will guide you through the entire process, from initial concept to landing your dream projects, ensuring your branded content stands out.

A criminal "career", drugs, two years on the run abroad, almost ten years in prison. Maximilian Pollux has been through it all. He knows why people murder, knows prison life like the back of his hand and can explain criminal cases from his perspective like no one else. In Germany's first true criminal podcast, the ex-gangster talks about why people murder and uncovers the truth. He will discuss an exclusive new case at the IFA Creator Stage.

Join us for an exciting series of Sony Masterclasses at IFA 2024, hosted on the Creator's Stage. Moderated by Mike Suminski, these sessions will offer practical demonstrations and in-depth insights into cutting-edge filmmaking techniques, led by industry professionals.

Sunday with Paul Sydowl: "Die Macht von Dokumentationen"

Paul will showcase the transformative power of documentary filmmaking. He will present two of his recent projects: a mini-documentary on racing driver Sophia Flörsch and a soon-to-be-released Olympic documentary. Through these examples, Paul will explore the narrative choices and technical reasons for selecting the Sony FX3 and FX6 cameras, along with the lenses that brought his stories to life. This session will provide valuable insights into the craft of documentary storytelling and the technology that makes it possible.

 

DoktorFroid, that's 360' entertainment with Flo, Olli & Paul! There you'll find reacts, party games, cooking and quiz shows, sports and events like Loot for the World, Alle Neune and much more!

In today’s world, with constant communication and short attention spans, conveying a meaningful message requires creativity. But beyond creativity, how do we validate a discourse that changes perspectives and fosters mutual respect? Today’s world demands not only creativity but also tolerance. At this year's IFA, with our signature Innovation For All, we celebrate both diversity and tolerance, and we're having a panel featuring Riccardo Simonetti. A prominent figure in diversity and artistic creativity. He will be sharing his insights on how his professional and personal journey address current issues and how content creation serves as a vehicle for tolerance, visibility, respect, and social change. 

Sony Music chairs a conversation as a bridge between the fashion and music industry catering to artist and brand needs.

Panel guests: 
Brook Demissie, Vice President RCA & GOLD LEAGUE, Sony Music Entertainment
Drazen Pehar, Head of Brand & Licensing, Deichmann
Erdem Aglar, Co-Founder & Geschäftsführer, TRXBE GmbH

Panel hosts:
Sina Bredthauer, Head of Merchandising, Sony Music Entertainment
Usman Latif, Senior Manager Brand Partnerships, Sony Music Entertainment