2024 Programme

Join us for a full day at the Dream Stage with MediaMarktSaturn. 

This event, moderated by Verena Gründel, will cover various aspects of MediaMarktSaturn's business and its future strategies. Attendees will learn about innovations, partnerships, and brand evolution.

All sessions will be held in German. 

Creativity in marketing is more powerful than ever, which sets memorable brands apart. As expectations and access to content consumption change, marketers must evolve from makers of content to makers of value. Join us as we discuss how creators are unlocking value for brands and future-proofing their creative approach.

Featuring Hollywood voice actor Dietmar Wunder, this podcast session hosted by BeHaind and Robert Hofmann will delve into future technologies and the role of AI in movies and series, offering insights into entertainment and technology convergence.

Updates on Bibisbeautypalace's comeback, Selena Gomez's reaction to body shaming, and Tory Lanez's punishment - to you that just sounds like a rant about stars and influencers? It doesn't have to be that way! Gizem aka @morethangossip updates her followers almost daily with the latest from the world of celebrities and explains what's behind the clickbait headlines or TikToks. When talking about Taylor, Harry and other celebrities becomes "more" than gossip and why gossip can even be highly political - find out from Gizem on the Creator Stage at IFA Berlin!

Join us for an exciting series of Sony Masterclasses at IFA 2024, hosted on the Creator's Stage. Moderated by Mike Suminski, these sessions will offer practical demonstrations and in-depth insights into cutting-edge filmmaking techniques, led by industry professionals Susanna and Paul.

Saturday with Susanna Kosa: "Outdoor Filmproduktion - Wie ich meine Traumprojekte lande und wie starker Branded Content aussehen kann"

Susanna, outdoor filmmaker, will take you on a journey through the exhilarating world of outdoor film production. Using the Sony FX6 mounted on an FPV drone, she will demonstrate the adrenaline-pumping possibilities of capturing high-speed action. Learn how to create compelling storylines with the Sony a7SIII, FX3, and FX6, and discover the secrets of emotional storytelling in challenging outdoor environments. Susanna will guide you through the entire process, from initial concept to landing your dream projects, ensuring your branded content stands out.

A criminal "career", drugs, two years on the run abroad, almost ten years in prison. Maximilian Pollux has been through it all. He knows why people murder, knows prison life like the back of his hand and can explain criminal cases from his perspective like no one else. In Germany's first true criminal podcast, the ex-gangster talks about why people murder and uncovers the truth. He will discuss an exclusive new case at the IFA Creator Stage.

Join us for an exciting series of Sony Masterclasses at IFA 2024, hosted on the Creator's Stage. Moderated by Mike Suminski, these sessions will offer practical demonstrations and in-depth insights into cutting-edge filmmaking techniques, led by industry professionals.

Sunday with Paul Sydowl: "Die Macht von Dokumentationen"

Paul will showcase the transformative power of documentary filmmaking. He will present two of his recent projects: a mini-documentary on racing driver Sophia Flörsch and a soon-to-be-released Olympic documentary. Through these examples, Paul will explore the narrative choices and technical reasons for selecting the Sony FX3 and FX6 cameras, along with the lenses that brought his stories to life. This session will provide valuable insights into the craft of documentary storytelling and the technology that makes it possible.

 

DoktorFroid, that's 360' entertainment with Flo, Olli & Paul! There you'll find reacts, party games, cooking and quiz shows, sports and events like Loot for the World, Alle Neune and much more!

In today’s world, with constant communication and short attention spans, conveying a meaningful message requires creativity. But beyond creativity, how do we validate a discourse that changes perspectives and fosters mutual respect? Today’s world demands not only creativity but also tolerance. At this year's IFA, with our signature Innovation For All, we celebrate both diversity and tolerance, and we're having a panel featuring Riccardo Simonetti. A prominent figure in diversity and artistic creativity. He will be sharing his insights on how his professional and personal journey address current issues and how content creation serves as a vehicle for tolerance, visibility, respect, and social change.