2024 Programme

IFA 2024 is starting with a hit: Bryan Adams. Join us at this very special open-air performance with a timeless legend to celebrate the IFA kick-off and get ready for the exciting days ahead. 

Julia Koerner is an Austrian designer, innovator and pioneer in 3D-printing with exemplary cross-disciplinary work across architecture, fashion, and products. Julia has been sought after for collaborations that include 3D-printed costumes with Ruth E. Carter for Marvel's Black Panther and Wakanda Forever, earning two Oscars for costume design.

Join us for a full day at the Dream Stage with MediaMarktSaturn. 

This event, moderated by Verena Gründel, will cover various aspects of MediaMarktSaturn's business and its future strategies. Attendees will learn about innovations, partnerships, and brand evolution.

All sessions will be held in German. 

Sascha Mager, CEO of MediaMarktSaturn Deutschland, will kick off the event with a welcome address, setting the stage for the day’s discussions on retail innovation and brand growth.

A panel of MediaMarktSaturn executives and key suppliers, moderated by Verena Gründel, will explore how future-oriented partnerships can enhance retailer and partner interactions. The discussion will focus on innovative approaches and strategies needed to meet evolving customer expectations and market demands.

Join our President of Global Retail as he shares his take on the innovation trends that will offer critical pockets of growth in 2025 and beyond - focusing on product, business models, channel and retail. 

Michael Schuld, CCMO of MediaMarktSaturn, will present the journey and transformation of the brand, highlighting key strategies and milestones that have shaped its growth and market presence.

Torsten Ahlers will discuss the success strategies of MediaMarktSaturn’s retail media in the omnichannel landscape, emphasizing the integration of digital and physical retail experiences to drive sales and customer engagement.

A keynote by Rapha Gielgen, Trendscout Future of Work Life & Learn at Vitra

Christian Kollesch will elaborate on how MediaMarktSaturn’s marketplace platform serves as a key driver for brand growth, detailing strategies for expansion and competitive positioning in the market.

Dive deep into the vinyl resurgence in electronic music with our stellar lineup at the Technics Panel!
Moderated by Sven Schäfer CEO from Faze Mag, the panel will feature insights from:

Roberto Walcher, Store- and Marketing Manager at HHV Records. 

Berlin-based techno duo, German DJs and music producers, Tassilo Ippenberger and Thomas Benedix, PAN-POT. 

And two phenomenal Vinyl DJs who are making waves in the electronic music scene:

Ogazón (@ogazon.dj) – Berlin-based DJ Nathalie aka Ogazón captivates with her charismatic, purist approach to House and Techno. 
Carmen Electro (@carmenelectro) – Carmen Electro's sets are transformative experiences, regularly lighting up Tresor Berlin. 
 

The PC is undergoing a radical transformation, driven by advancements in AI and the rise of ARM-based platform. Join us for an unmissable conversation as industry leaders explore the latest innovations. HONOR CEO George Zhao will unveil the company’s latest AI PC lineup, demonstrating the company's vision for productivity and connectivity. The esteemed panel, moderated by Fast Company’s Global Technology Editor Harry McCracken, will deep-dive into the critical questions shaping the industry with George Zhao, Alex Katouzian, Group GM of MCX at Qualcomm and Mark Linton, VP of Device Partner Sales at Microsoft: What does it truly mean to be an AI PC? And what does the future hold for this rapidly evolving landscape? Get ready for a front-row seat as we dissect the latest trends and innovations that are redefining the PC as we know it.

Speakers：

Panel Moderator:

Harry McCracken: Global Technology Editor at Fast Company

Panel Guests：

George Zhao: CEO, HONOR Device Co., Ltd.

Alex Katouzian: Group GM of MCX, Qualcomm Technologies, Inc.

Mark Linton: VP, Device Partner Sales, Microsoft

Creativity in marketing is more powerful than ever, which sets memorable brands apart. As expectations and access to content consumption change, marketers must evolve from makers of content to makers of value. Join us as we discuss how creators are unlocking value for brands and future-proofing their creative approach.

Ralf Schmitt and the audio agency German Wahnsinn will reveal how generative AI is being utilized to create innovative sound branding for MediaMarktSaturn, enhancing auditory brand identity and customer connection.

Björn Ognibeni will deliver a keynote on the future of e-commerce, drawing inspiration from digital advancements in China and exploring the integration of AI, social engagement, and entertainment in online retail.

Featuring Hollywood voice actor Dietmar Wunder, this podcast session hosted by BeHaind and Robert Hofmann will delve into future technologies and the role of AI in movies and series, offering insights into entertainment and technology convergence.

Dive into our new audio feature, THE13, and experience the transformative power of sound with Berlin's famous DJ Duo PAN-POT

IFA is inviting one of the hottest fashion labels right now to host their first festival at IFA. Artists like Luciano, Reezy, Ski Aggu and many more will make this an unforgettable sensation.

In his keynote speech, Dr Reinhard Zinkann explains why the circular economy is the key to a sustainable future, what role digitalization plays in this and what challenges still need to be solved along the way.

In September 2024, Haier Europe will celebrate 10 years of IoT in a journey that has seen the company as pioneer in this domain. There is a close connection between sustainability and IoT, as it enables scenarios that would otherwise be impossible: from managing appliances to managing the Smart Home through sustainable, useful, and integrated solutions that also allow consumers to adopt sustainable behaviors in their daily lives.

Updates on Bibisbeautypalace's comeback, Selena Gomez's reaction to body shaming, and Tory Lanez's punishment - to you that just sounds like a rant about stars and influencers? It doesn't have to be that way! Gizem aka @morethangossip updates her followers almost daily with the latest from the world of celebrities and explains what's behind the clickbait headlines or TikToks. When talking about Taylor, Harry and other celebrities becomes "more" than gossip and why gossip can even be highly political - find out from Gizem on the Creator Stage at IFA Berlin!

Join H.E In-ho LEE, Executive Vice Chairman of the Korea International Trade Association, and former 1st Vice Minister of Ministry of Trade, Industry and Energy in Korea, to uplift a discussion of trading towards innovation.  

What to expect during his session: 
Sub1. Trade and Economic Cooperation between Korea and Germany
Sub2. Startup Eco-System of Korea and Germany
Sub3. IFA and NextRise, what they matter
Sub4. The Era of Digital Innovation and its way forward : Korea and Germany 

Known as 'the ultimate modern celebrity' by The Independent, Nicole's musical stardom, TV appearances, philanthropic efforts, and social media influence have made her a true icon. In her exclusive fireside chat on Saturday, 7 September at 11:15, she will dive into how tech has transformed the entertainment industry and reveal her favourite gadgets that have impacted the world of artists. Plus, she'll highlight her work with the Special Olympics and other human rights initiatives, showing the power of innovation for all.  

Health and care in the digital field of tension: Smart technologies, AI and robots have the potential to provide the answer to the challenges of the shortage of skilled workers and an aging society. But what about the social acceptance of a health and care system that is kept running less by people and more by machines and technology?

Dr. Sara Warneke, Managing Director of gfu Consumer & Home Electronics, and Dr. Martin Schulte, Global Sector Leader Consumer Durables at the strategy consultancy Oliver Wyman, will present the results of an international survey on the use of smart technologies in health and care. Afterwards you will discuss with:

• Constanze Büchner, CEO of CrewLinQ, a start-up that has developed a digital solution for outage management in the health and care sector
• David Reger, CEO of Neura Robotics, a high-tech company from Germany that develops and manufactures collaborative robots with cognitive capabilities that work with humans.
• Dr. med. Tobias Glaunsinger, a specialist in general medicine and infectiology from Berlin Prenzlauer Berg, who meets the challenges of digitization in the healthcare system on a daily basis.

 

Important note: Panel language: German - English subtitles available

Multi-talented artist Kelvyn Colt combines a unique style of music with socio-critical topics. This is an unmissable act accessible for all IFA attendees.

Kelvyn Colt's performance will be included in your 17€ IFA ticket! 

Join us for a pivotal panel discussion on sustaining Berlin's creative pulse, moderated by Marcel Weber, Chairman of Clubcommission Berlin, Managing Director of SchwuZ Queer Club, and a Certified Systemic Business Coach. Marcel will guide a dialogue featuring insights from Michael Biel, State Secretary for Economy, Energy, and Public Enterprises, along with other esteemed representatives from the Berlin Club Commission. This session will delve into the critical framework conditions necessary to foster innovation and creativity throughout the city. Michael Biel's extensive experience in political science and the German Bundestag will further enrich the discussion. Don’t miss this opportunity to engage with top policymakers and industry experts on shaping Berlin’s future.

Sascha Pallenberg is a German tech blogger and consultan named one of the NEXT 100 top influencers in the European digital industry in 2013. For four consecutive years (2010-2013), Sascha won the 'Top 20 Smart Mobile Device Pundit' award for the most influential bloggers and journalists in mobile computing. Later in 2015, Sascha was awarded the 'Golden Blogger' as Blogger of the Year in Germany before moving to Daimler AG's Corporate Communications department as Head of Digital Transformation in February 2017. He was then Chief Awareness Officer at aware, Germany's first sustainability platform, until 2023. Sascha Pallenberg is MeTacheles Chief Editor and supports companies in sustainable transformation processes.

David Reger will shed light on how cognitive robots can revolutionize the job market and free humanity from monotonous and dangerous tasks. With the ability to perceive their environment, act autonomously and learn from experience, these robots represent a significant step forward. Reger will demonstrate how NEURA Robotics' technologies, including the world's first cognitive robot MAiRA, offer innovative solutions for automation that free humans and promote creative, meaningful work.

Manufacturers are facing unprecedented disruption and change. AI promises to unlock a wealth of new value, while at the same time, companies are facing the need to become more sustainable, and to restructure supply chains for greater resilience. Navigating these global trends offers immense rewards, but also requires deep expertise and long-term investment capital. Stefan Hoetzl, President of Smart Appliances at Alat, shares the vision of how Alat, together with its world-leading manufacturing partners, will address these challenges and transform industry for a better tomorrow.

Innovation as Tradition: The Berliner Philharmoniker Celebrate Two Media Anniversaries
Founded in 1882, the Berliner Philharmoniker are not only one of the world’s leading symphony orchestras but have also always been a pioneer in the media distribution of their concerts. Milestones include the establishment of the Digital Concert Hall (2008/09) and the Berliner Philharmoniker Recordings label (2014). Both projects were realised in accordance with the orchestra’s ethos of independence and self-responsibility. To mark the double anniversary, Olaf Maninger, Principal Cellist and Media Board Member, and Recording Producer Christoph Franke will provide a retrospective in their panel on the Audio Stage.

Taiwan Tech Arena (TTA) is Taiwan’s flagship startup ecosystem-building program, launched by the National Science and Technology Council (NSTC) in 2018. Its vision is to establish a vibrant international startup ecosystem and foster entrepreneurship by leveraging technology, talent, markets, and capital from around the world.

In 2024, the NSTC launched the Taiwan Chip-based Industrial Innovation Program (Taiwan CBI), which aims to enhance Taiwan's semiconductor industry by integrating chips with advanced technologies like AI and attracting global tech startups and investments to drive innovation.

Taiwan CBI is designed to attract international talent and strengthen Taiwan’s position as a leading center for semiconductor innovation. Incentives will be provided to qualified startup teams coming to Taiwan, including chip tape-out, IP services, initial funding, and more."

Join us for an exciting series of Sony Masterclasses at IFA 2024, hosted on the Creator's Stage. Moderated by Mike Suminski, these sessions will offer practical demonstrations and in-depth insights into cutting-edge filmmaking techniques, led by industry professionals Susanna and Paul.

Saturday with Susanna Kosa: "Outdoor Filmproduktion - Wie ich meine Traumprojekte lande und wie starker Branded Content aussehen kann"

Susanna, outdoor filmmaker, will take you on a journey through the exhilarating world of outdoor film production. Using the Sony FX6 mounted on an FPV drone, she will demonstrate the adrenaline-pumping possibilities of capturing high-speed action. Learn how to create compelling storylines with the Sony a7SIII, FX3, and FX6, and discover the secrets of emotional storytelling in challenging outdoor environments. Susanna will guide you through the entire process, from initial concept to landing your dream projects, ensuring your branded content stands out.

Science & Startups, the joint network of startup services from TUB, HUB, FUB, in collaboration with Charité Berlin, is hosting a "Speed Dating with Startup Coaches" event. Participants are invited to share their startup ideas and receive immediate, personalized feedback from expert coaches. This event offers a unique opportunity to discuss the feasibility of their ideas and explore potential funding pathways in a dynamic and interactive format.

This session will be taking place at IFA NEXT Lounge.

Join us for a special DJ workshop and set with Berghain DJ Yamour. Known for her deep-rooted love of music and her unique ability to blend old-school US Techno and House with fresh sounds, Yamour has quickly gained a reputation for her versatile and timeless sets. With a vinyl-only approach and a broad record collection, she effortlessly adapts to various musical environments. Don’t miss this opportunity to learn from and experience one of Berlin’s rising stars in the electronic music scene.

Join us for an exciting global pitch battle featuring cutting-edge hardware AI startups. Watch as innovative companies compete head-to-head, showcasing breakthrough solutions that redefine the future of technology. AI-driven tools will be at the heart of the discussion. This event brings together world-changing ideas from around the globe. Don’t miss out on the grand finale where one visionary startup will emerge as the ultimate winner. Tune in and witness the future of hardware unfold!

The list selected by The Factory Netwok:
GenGenAI
Impactive AI
Nuwa Pen
Morphingi
PIA Space 

For their first concert summer after an eight year break, Faithless is joined by Incognito, Stereo MC's, and Kosheen. A lineup of dance hits will make you want to dance into Saturday night. 

Brought to you by W-Lounge, founded by Mali Baum who is chairing the ifa next advisory board, we are proud to announce the panel discussion "The Next Decade of Play: The Digital-Physical-AI Synthesis" 

This panel will delve into the future of play over the next decade, focusing on the increasing interconnection between digital and physical worlds. Experts will also discuss the role AI will play in shaping these experiences, offering insights into emerging trends and innovations. Join us for a visionary discussion on the evolution of play and the impact of AI on our interconnected future. 

A criminal "career", drugs, two years on the run abroad, almost ten years in prison. Maximilian Pollux has been through it all. He knows why people murder, knows prison life like the back of his hand and can explain criminal cases from his perspective like no one else. In Germany's first true criminal podcast, the ex-gangster talks about why people murder and uncovers the truth. He will discuss an exclusive new case at the IFA Creator Stage.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

Retailers are going all out to win customers. In this Fireside Chat with the COO of MediaMarkt Benelux, we will explore the impressive efforts Europe's largest electronics and appliances retailer to expand its market impact and omnichannel retailing. From its own Arcade gaming brand and events to 'Marketplace' with vendors who aren't in store to new formats to aid omnichannel execution, MediaMarkt Benelux shows us how to do the new retail.

Brought to you by W-Lounge, founded by Mali Baum who is chairing the ifa next advisory board, we are proud to announce the panel discussion, "The Way We Live, The Way We Work - Smart Cities and Sustainable Real Estate," scheduled for Sunday, September 8, 2024, starting at 10:45 AM. The panel will be moderated by Laurelie Martin, CEO of UnitedShare. Our distinguished guests include Daniel Müller, Venture Manager at Bosch Digital; Nikita Roshkow, CEO of AHOY; and Nils Wagner, CEO of New Ventures at REHAU. This session will explore the future of urban living and sustainable development in real estate.

Join us in the Hall 13 for an immersive Dolby experience with live presentations from Dolby experts and special guests.

What to expect: 

• 14:15–14:45: Dietmar Wunder, the German voice of "James Bond" (Daniel Craig) and "John Sinclair," will talk about his life as a voice actor.
• 16:15–16:45: SCHILLER, Germany's most successful electronic artist, will discuss his music and Dolby Atmos sound.
• Hourly from 11:00 to 18:00: Dolby Power Briefing sessions on how to get the best Dolby experience at home and on the go.
• All Day: Experience Dolby Atmos in the NIO car in Hall 12.

Withings has been shaking up the consumer health space. The company has created an ecosystem of home health products - from smart scales to watches - to help us live longer, keep healthy weight, and detect potential health issues early on. In this talk, Withings COO Sophie Bernard will share her insights into the importance of prevention over treatment, small lifestyle changes and her personal health journey.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

Back by popular demand, Anouk Groen will take you on a visual journey through the latest Color-Material-Finish (CMF) design directions. A well-known design forecaster / consultant for over 20 years, Anouk's presentation is for any company developing designing-- or marketing-- products who need to know what's trending (and what's not). This entertaining as well as informative session will leave you informed, inspired and motivated for your own sustainable design future!

Chipolo is - and has always been - about more than just helping you find your lost keys, wallet, or suitcase. As a representation of their commitment to sustainability, this leading Bluetooth item tracker brand created the Chipolo ONE Ocean Edition - a "Gear of the Year" Winner (Wired Magazine) that is a true game-changer when it comes to the ways we buy and the style in which we consume gadgets. Join Chipolo CEO Primož Zelenšek and award-winning global advisor and internationally recognized tech expert Heather Delaney as they bring you the successful story of an eco-friendly tech product that is sure to inspire others to follow suit.

Join us for an exciting series of Sony Masterclasses at IFA 2024, hosted on the Creator's Stage. Moderated by Mike Suminski, these sessions will offer practical demonstrations and in-depth insights into cutting-edge filmmaking techniques, led by industry professionals.

Sunday with Paul Sydowl: "Die Macht von Dokumentationen"

Paul will showcase the transformative power of documentary filmmaking. He will present two of his recent projects: a mini-documentary on racing driver Sophia Flörsch and a soon-to-be-released Olympic documentary. Through these examples, Paul will explore the narrative choices and technical reasons for selecting the Sony FX3 and FX6 cameras, along with the lenses that brought his stories to life. This session will provide valuable insights into the craft of documentary storytelling and the technology that makes it possible.

 

We've been promised flying cars for 100 years, and it appeared that the laws of physics told us it was impossible. Learn about the Alef flying car - the best-selling aircraft in history, with over 2 billion people reached through news and social networks, and the first historical electric car with vertical takeoff and flight.

Witness a stationary model at IFA and watch footage of the real flying car during Jim Dukhovny's keynote.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

The Founder of flocq is one of the few experts with his fingers on the pulse of how sustainability sells consumer electronics and home appliance products. Using some entertaining case examples for his work with European football teams and players, Liam McSherry will talk about how football is putting in the boot to kick sustainability into a goal for all of us.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

This is the presentation you'll need to understand what's selling in Germany in consumer electronics and appliances. It's a statistical powerhouse that maps what's selling from German channels. Industry expert Dr. Rudi Aunkofer will show the trends in Europe's most competitive CE/HA market-- in detail and in data, but the most important part he'll share is knowing the WHY behind these trends.

Multi-talented musician, dancer, actor, model, and writer performs with his unique mix of indie, soul, and r'n'b. 

Lie Ning's performance will be included in your 17€ IFA ticket! 

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

What does it take to make inroads in the very competitive audio and lifestyle market? In this session, we'll talk to Brian Larsen of the Nordic Agency. With an extensive track record within consumer and lifestyle electronics, Brian represents some iconic brands as well as start-ups. He'll talk about the channels, his commercial and professional successes, and the steps you will need to take to climb up the sales ladder.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

Few things are more talked about and least understood than IoT. The Wirepas ecosystem has already close to 200 partners for Mesh-enabled IoT devices and solutions. Smart metering, smart tracking, smart building and smart cities can Wirepas 5G Mesh is the world's first and only non-cellular 5G connectivity network for enterprise IoT.

Sirène. Feel safe in public. Anytime. Anywhere.

Get to know more during this talk with Caroline Lilleør Brand Manager for Sirène

 

The Connectivity Standards Alliance aims to ignite creativity and collaboration in the IoT by developing, evolving, and promoting universal open standards. Alliance President and CEO Tobin Richardson will expand on this vision by sharing how Matter, an industry–unifying standard, encourages industry collaboration and strengthens sustainability in the smart home. Josephine Watson, TechRadars's Managing Editor - Lifestyle, will then lead an industry expert panel discussion exploring the future of smart home adoption and opportunities for new service providers to contribute to a more connected, sustainable future.

The energy industry is facing more complex and multidimensional challenges than ever before. Issues such as climate change, increasing energy demand, and the necessity for sustainable energy resources are all pressing concerns before us. In particular, climate change stands as one of the most severe challenges of our time. Extreme weather events, rising sea levels, and ecosystem destruction caused by global warming are already significantly impacting our lives.
To address these issues, traditional methods have their limitations. We need new approaches. Innovative solutions leveraging data and AI can be the answer.

DoktorFroid, that's 360' entertainment with Flo, Olli & Paul! There you'll find reacts, party games, cooking and quiz shows, sports and events like Loot for the World, Alle Neune and much more!

In the fast-paced world of consumer electronics, selecting the right distribution strategy is crucial for success. "The Growth Lab" is an engaging workshop hosted by Aqipa—an industry-leading distributor and growth accelerator for premium consumer electronics brands across Europe—designed to provide you with the insights and tools needed to navigate the complex path to market.

We'll explore essential distribution models like B2B2C, direct-to-consumer, and retail partnerships, demonstrating how each can be tailored to achieve your specific business goals. Through interactive discussions and real-world case studies, you'll learn how to expand retail collaborations, enhance your e-commerce strategy, and fully leverage the strategic role of a distribution partner.

Join us for an hour of actionable insights and discover how a well-crafted distribution strategy can drive growth and success. Ideal for both startups and established brands, this workshop offers a unique opportunity to gain a competitive edge, forge valuable industry connections, and unlock new growth opportunities. Reserve your spot today and take the first step toward mastering your distribution strategy.

Presented by LISTEN TO BERLIN by Berlin Music Commission. Moore blends modern Disco-Soul with pop and funk exploring relationships, identity, and belonging, reflecting the highs and lows of a young queer artist through rich electronic production and soulful melodies.

Moore's performance will be included in your 17€ IFA ticket! 

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

A famous ice hockey player claimed his success was based on skating to where the puck was going, not to where the puck was. Let's jump ahead and see where AI will really take us-- and how it will impact consumer electronics. Watch this entertaining presentation if you are looking for true insight and not repeated sound bites.

Nour Idelbi reveals how companies can effectively target Generation Z. Learn about the latest trends and strategies in marketing to this digital and values-driven generation. Get inspired and gain valuable practical tips and insights to take your marketing campaigns to the next level.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

Follow the emerging technological trends in the Hardware User Interface sector (smart surfaces, the use of IoT, and more innovations) with this presentation. It's an overview of consumer User Experience through the interfaces available on the market. For Product Designers and companies aiming to innovate their products by improving perceived quality, this session by Michele Aiello, the co-founder and CEO of èlevit, will offer you a guide to success based on the experiences èlevit has gained working in the automotive, home automation, appliance, and other industries.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

With more than 25 years of experience, Samy Moustafa is sharing his knowledge about the electronics and lifestyle market. He is the co-Founder of SI, a European-based sales agency with entities in the USA, MEA, LATAM and APAC providing a global, yet local, sales management for brands in consumer electronics, FMCG and cool gadgets to fashion retail, personal care and luxury goods.

In today’s world, with constant communication and short attention spans, conveying a meaningful message requires creativity. But beyond creativity, how do we validate a discourse that changes perspectives and fosters mutual respect? Today’s world demands not only creativity but also tolerance. At this year's IFA, with our signature Innovation For All, we celebrate both diversity and tolerance, and we're having a panel featuring Riccardo Simonetti. A prominent figure in diversity and artistic creativity. He will be sharing his insights on how his professional and personal journey address current issues and how content creation serves as a vehicle for tolerance, visibility, respect, and social change. 

Join us for a cutting-edge panel discussion "Venture Clienting: Startups Incept and Corporations Bring Innovation to Life," featuring industry experts like Fabian (CEO Founder @ GlassDollar), Axel Menneking (Vice President Startup Incubation & Venturing at Deutsche Telekom) and Mathias Weber (Venture Manager @ BSH Startup Kitchen). This session leverages insights from hundreds of successful collaborations and from exclusive data from a study analysing 80,000 startups - corporate collaborations. Expect deep strategic understanding and practical takeaways that highlight how corporations can seamlessly convert startup innovations into successful market solutions.

Join us for an exciting global pitch battle featuring cutting-edge hardware sustainability startups. Watch as innovative companies compete head-to-head, showcasing breakthrough solutions that redefine the future of technology. A place to see bloom sustainable energy innovations, this event brings together world-changing ideas from around the globe. Don’t miss out on the grand finale where one visionary startup will emerge as the ultimate winner. Tune in and witness the future of hardware unfold!

The list selected by The Factory Network:
Evar
Solaires
IDB
KoreaGreenData
MoveAWheeL

For the first episode after their summer break, Jan Böhmermann and Olli Schulz will be returning to Sommergarten with a live episode of their podcast Fest & Flauschig.

Meet Carsten Waldeck, CEO and Founder at SHIFT GmbH, for a workshop followed by a Q&A!

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

The head of APPLiA, the Home Appliances Association, joins us for a chat about the present and future of home appliances. With research and insight fresh from the association in Brussels, you'll walk away with a better understanding of the home appliance market, the trends, and the role appliances must play in a more sustainable world.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

Virscient founder Dr Dean Armstrong will speak on wireless connectivity. The future of connected gadgets depends upon many companies who have great products but don't know how to leverage the various wireless/RF connectivity solutions to improve their product’s performance and the end user experience. With a couple case studies to show, he will also mention Virscient's new licensable software products SoundTrack (Apple Find My for audio devices) and LiveOnAir (low latency wireless audio).

Did you know that fake news costs the global economy a staggering $78 billion annually? As misinformation infiltrates every corner of the internet, the risks for businesses have never been greater. According to the Edelman Trust Barometer, 70% of people worry about fake news being used as a weapon, while 56% believe CEOs should take the lead in combating this threat.

In this essential panel, industry leaders will delve into the pervasive danger of fake news and its profound impact on corporate decision-making and reputational risk.

Join Stephanie Burnett, Digital Verification Editor at Reuters, Ben de Pear, former Editor in Chief of Channel 4 News (UK), and Troy Treangen, Chief Product Officer at NIQ, as they share their expertise on identifying and combating misinformation.

Moderated by Prof. Cordula Meckenstock, a distinguished speaker at the World Economic Forum, this discussion will empower CEOs and business leaders to navigate the complex landscape of digital misinformation. With the U.S. election on the horizon, this conversation is not just timely—it's critical.

While the adoption of AI in the commercial sector is booming, AI and Data Science are barely applied for solving major environmental, humanitarian, and social problems. Mainly, it is because NGOs that work on these problems struggle to adopt new technologies like AI and have barely access to skilled AI and Data Science Professionals. In this talk we will focus on several use cases how AI can help tackle humanitarian and ecological problems of this world and how we can help nonprofit sector to apply AI for benefit of all by creating a strong network of volunteering AI professionals.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

In this Fireside Chat with the Executive Director of the Wireless Power Consortium’s, we'll talk about the Qi standard and the launch of Ki – the global wireless power transfer standard for kitchens. Ki (pronounced ‘Key’) standard promises a more convenient kitchen that is free of power cords, provides cooking surfaces that are cool to the touch immediately after use, and improves space utilization that optimizes counter space. WPC is comprised of over 300 member companies from across the world, including Apple, Sony, Samsung, Microsoft, Huawei and Google, as well as many smaller and start-up technology companies. Their Qi interface technology is certified for over 9000 different wireless charging products-- a great example of what collaboration and cooperation can do.

The era of passwords is coming to an end, with new alternative methods of online authentication steadily taking their place to secure our ever-changing digital identities. With AI allowing hackers to carry out cyber attacks on a much wider scale, passwords—with their vulnerabilities—are simply not enough to provide a strong sense of security anymore.

During his presentation, Sorin Manole will draw a parallel between online authentication solutions and more familiar technologies, guiding participants through the evolution of our digital identities and predicting what’s next.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

Thread is a low-power and low-latency wireless mesh networking protocol built using open and proven standards. Standarization expert Jos Bruins will unravel for us the advantages of Thread which can enable even the most diverse ecosystem of IoT devices, systems, and services to be more sustainable, secure, and reliable. Thread is an agnostic network layer, working well with application layer technologies such as DALI+, KNX IoT, and Matter.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

CONTEXT tracks the development of the smart home category through its sales panel and annual consumer-attitude surveys. Adam Simon, Global Managing Director, will bring the latest slaes trends in smart home from retail and distribution from across Europe. Its analysis of smart home data is enhanced as CONTEXT has also helped create the European Smart Association bringing together national organizations-- SH&BA (UK), FFD (France) and SHD (Germany)--for further understanding.

Using real life examples, Marc will demonstrate how the power of GenAI enables enterprise retailers to provide their online customers with an in-store-like shopping experience.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

There's hardly anyone better than Bob Raikes to talk about the future of the TV. Appearing on behalf of the 8K Association, Bob will discuss the development of 8K TV as well as other trends. After 40 years in the business, Bob notes, 'Nearly everybody thinks that whatever we have at the time is good enough. Until they see the next thing...'

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

Many companies build their supply chain by accident or circumstance. Magnus Michael, author of a thesis analyzing supply chain, based this talk on his experience running several electronics companies as well as on his observations. He will guide you through building a 'purposeful' supply chain. How has supply chain changed since the pandemic? We'll explore some of the new characteristics of global supply and offer advice so you can navigate to success.

Join us at the Tuya Global Developer Summit (Europe).

What to expect?

14:00-14:05 Opening Remarks by Tina Yu, General Manager of Eurasia, Tuya Smart

14:05-14:20 AI-powered Efficiency: Redefine Smart Living with Tuya by Alex Yang, Co-founder & COO, Tuya Smart

14:20-14:30 Topic TBC by Dr. Ronald Wulff, Head of Germany Specialist Solution, AWS

14:30-14:40 The Effects of AI and IoT to Everyday Life by Selahattin Köksal, Head of IoT & Digital Strategy, VESTEL

14:40-14:50 Powering Sustainability: The Smart Homes of Today by Daniel Gorr, CMO & Managing Director, Tink

14:50-15:00 Cooperation Announcement: Project France & Project UK 

Sony Music chairs a conversation as a bridge between the fashion and music industry catering to artist and brand needs.

Panel guests: 
Brook Demissie, Vice President RCA & GOLD LEAGUE, Sony Music Entertainment
Drazen Pehar, Head of Brand & Licensing, Deichmann
Erdem Aglar, Co-Founder & Geschäftsführer, TRXBE GmbH

Panel hosts:
Sina Bredthauer, Head of Merchandising, Sony Music Entertainment
Usman Latif, Senior Manager Brand Partnerships, Sony Music Entertainment

Hit-machine and Grammy Award winner Purple Disco Machine has become an all-encompassing radio and streaming king with over 1 billion streams and multiple European Airplay Chart toppers such as “Hypnotized”, “Fireworks”, “Dopamine”, “In The Dark” or “Substitution”. Beyond the radio, the acclaimed producer has proven to be a club favorite among DJs across the world as the #2 best-selling Beatport Artist of all time and playing shows across Europe, the United States, and South America. He has had huge success with multiple high-profile remixes for the likes of Dua Lipa, Mark Ronson, Foals, Calvin Harris, Sir Elton John & Britney Spears, The Rolling Stones, Fatboy Slim, Lady Gaga & Ariana Grande, Diplo & SIDEPIECE and many more. A dedicated performer and a hit-maker extraordinaire whose influence on the global dance scene will be felt for generations to come.

In conversation with Jan Kubran and Ana Rungo from his label Sony Music Purple Disco Machine (Tino Piontek) will be sharing insights on how he has approached the creative music process for his upcoming album “Paradise” (out Sep. 20th, Columbia Records), what kind of music tech tools he uses, what trends inspire him and what kind of role his home town Dresden is playing. Since Purple Disco Machine songs are constantly enriching advertising campaigns, films and TV series the talk will also shine a light on how to create the right music and content match to make audiences dance.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

Everyone is stressed. Manufacturers don’t understand the requirements, how to make a product, or even what to price it at. Overseas buyers and brands don’t seem to know how to communicate with factories, what processes of manufacturing to check, or even if they should trust a manufacturer at all. All while consumers and clients aren’t sure which product is safe, well priced and has the best quality. Stephan Thaerigen is on a mission to make all the process of manufacturing in China more transparent. Following a short presentation, we'll talk to Stephan about quality control, his case studies in sourcing and most importantly, compliance.

Handelsblatt, Germany's leading business newspaper, brings the most visionary minds to Berlin to identify the further potential in the AI penetration of the economy, to outline visions of future technology developments using AI and to show what positive effects AI has on specific areas of life.

Look forward to insights from Miele Chief Technology Officer Dr. Stefan Breit, RWTH AI Center Director Dr. Julia Mann and many more!

 

14:00 Opening & welcome by Daniel Rettig, business journalist & host

 

14:05 - 14:30 IMPULS | Der Status Quo

What is the state of AI penetration in the German economy?

Dr. Jan Kleibrink, Managing Director, Handelsblatt Research Institute

 

14:30 - 15:30 IMPULS & PANEL | KI-Tech-Trends

Laura Möller, Director, K.I.E.Z. und UNITE

Dr. Julia Mann, Managing Director, RWTH AI Center

Dr. Stefan Breit, Managing Director Technology, Miele.

 

15:30 - 16:30 IMPULS & PANEL | AI for Good: Use Cases How AI Has a Positive Impact on Working Environments, Climate and Other Areas of Life

Annette Hamann, CIO, Beiersdorf

Prof. Dr. Gesche Joost, Scientific Director, German Research Center for Artificial Intelligence (DFKI) & Supervisory Board Member at ING DiBa, OttoBock and Sozialbank

Isabel Sum, Co Founder & MD, Arinto

This session is part of the AI platform powered by Handelsblatt, starting at 14:00.

There is much discussion about how Artificial Intelligence is fundamentally changing work methods and processes. While some AI pioneers can showcase successful use cases, many companies struggle to articulate the business value and identify high-impact areas. So, what is the state of AI adoption in the German economy? And what needs to happen for the full potential of this key technology to be realized? Dr. Jan Kleibrink addresses this question in his keynote, setting the stage for the AI Platform powered by Handelsblatt.

This session is part of the AI platform powered by Handelsblatt, starting at 14:00.

We look to the future: It's not only about highlighting the progress of AI, but also its catalytic effect on other technological areas. Whether it's promising deep-tech applications or midterm developments in the field of consumer electronics. Laura Möller and Dr. Julia Mann will shed light on what innovative deep-tech and AI start-ups are currently working on and how they aim to transition from the academic environment to the business world. Dr. Stefan Breit will illustrate how advanced technologies are being applied in established companies.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

Join us for this very special panel session where a sales rep firm shares its views on both suppliers and channel customers. CE Brothers consists of 25+ top tier sales agents covering 100+ countries and we'll have four of those countries represented on stage at EXPERT TALKS. Rep firms have been a traditional route to success in various countries, but CE Brothers expands the national concept to global. This will be your chance to learn how a rep picks its suppliers and wins its customers. Leveraging these experts with their experiences, we'll also talk about their home markets.

This session is part of the AI platform powered by Handelsblatt, starting at 14:00

When artificial intelligence is deployed, it should ideally be with positive intent: work becomes easier, CO₂ reduction potentials are made more transparent, and diseases are diagnosed faster and more accurately. However, the sustainable development of these systems must not be overlooked amidst the significant technological advancements in AI. In this session, Annette Hamann and Prof. Dr. Gesche Joost will present specific AI use cases that are already having positive impacts. Additionally, we will discuss the limitations and frameworks necessary to enable sustainable development without hindering progress.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

How do the qualities and characteristics of each international market affect a supply chain based in China? As Director and owner of Victure Group, Paul Weedman provides one-stop services in China for sourcing, factory audit, quality control, and shipment consolidation-- as well as a China branch office service. With an office in Shenzhen and an international team located in various countries, Paul travels often to understand the market demand of the target markets and their relationship to a supply chain based in China and Asia. In this session, we'll discuss the current challenges and opportunities of sourcing in China-- and reveal some of the cross-cultural issues that can cripple the business.

Join us for an exciting global pitch battle featuring cutting-edge hardware for Emerging Consumer Tech startups. Watch as innovative companies compete head-to-head, showcasing breakthrough solutions that redefine the future of technology.  Understanding next-gen consumer gadgets, this event brings together world-changing ideas from around the globe. Don’t miss out on the grand finale where one visionary startup will emerge as the ultimate winner. Tune in and witness the future of hardware unfold!

The list selected by The Factory Network:
FYTA
kikaGO
PLAUD.AI
TheLittleCat
ViXion

We’re entering a new era where sustainability is no longer optional—it's a baseline requirement. For businesses, this is an opportunity to meet evolving consumer demands. As electricity grids become more volatile, there’s a chance to cut real emissions by shifting energy use to times when cleaner power is available - and attract and engage new users with these sustainable solutions. Join us to learn how consumer electronics companies can build smarter products that optimize energy use and empower their consumers to lower their carbon footprint and energy costs.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

What's it take to be a great sourcing manager? Alberto Antinucci is a dynamic expert in business strategy with 30+ years of experience in high-tech ventures within China. As a sought-after public speaker and university lecturer, Alberto shares his expertise and insights. Alberto also talks about the latest major economic trends in China, important lessons on how to approach the Chinese market, how to manage a negotiation with the East, sourcing trends, and an update on how AI is unfolding.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

With decades of experience selling to manufacturers and distributors, Etienne Finet will share what brands expects from their suppliers. From his base in Silicon Valley, Etienne has served OEM and white box suppliers as well as retail. He'll share his in-depth experience in working in Asia, Europe and USA.

EuroCommerce explores the transformative impact of eco-design and circular economy practices within the retail and wholesale sector. As sustainability becomes increasingly vital, these practices not only help in reducing environmental impact but also present significant opportunities for innovation and growth. The discussion will bring together industry leaders, including a member of the European Parliament, to delve into policy frameworks, practical implementations, and future trends. Attendees will gain insights into how national associations across 27 countries, sector associations, and international companies are embracing these concepts to drive forward a more sustainable future. Join us to understand the intersection of regulatory support, industry collaboration, and innovative design in creating a circular economy that benefits businesses, consumers, and the planet.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

At the center of the world of brokers and traders of mobile phones, CE and appliances, Ed will pull back the curtain to explain how this market segment functions and how big business is done by companies that are mostly invisible to retail experts. In the format of an editorial interview, Ed will share some stories about the success of this channel and how to open the door to a very global group of businesses.

Join Daniel and Pavol at the IFA Next Lounge to onboard the discussion towards:

• Customer Centricity and how it’s driving business success
• Tactics of how to drive for better customer experience in teams and business
• Examples and case study of how AskBrian put customer (feedback) front and center of developing and growing the business. 
• Open Q&A with a Founder and a Strategy Advisor/ Business Angel/ Start-Up Coach. 

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

Everyone knows retail is now all about experience, but how do you make retail experiences? From his experiences with famous brands, retail innovator Selim Morelevi will talk about using technology to create better retail experiences. In his session, Morlevi will show a number of custom-build inventions as well as some re-imagined tech that stimulates customer experience.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

There's a whole new world of sales opportunity waiting for the vendors and distributors that can see the new routes to market. Never before have there been so many ways to reach customers. This presentation offers a refreshing (and shocking) look at the current state of traditional and emerging channels. The market is not only getting 'wider', but gaining hidden dimensions.

The IFA SUSTAINABILITY platform powered by Tagesspiegel will spotlight one of the most significant megatrends of our time, making it an integral part of this year's IFA stage program and core identity. We will explore how sustainability can be aligned with economic success, examine the leverage that businesses and industries have to enhance sustainability, and discuss the role of policy frameworks. The platform will showcase best practices and establish a distinct sustainability profile for IFA.

Join Urte and two visionary female CEOs, Katharina Riederer of eco.mio and Marie Kober of Senvo, for an inspiring discussion on how women-led startups are driving innovation in green and smart technologies during challenging times. In this special edition of the Ask Female Founders event, held at the IFA and featuring Germany's largest female business angel network, Encourage Ventures, you'll hear first-hand how these leaders are navigating the intersection of sustainability and technology, transforming crises into opportunities for growth. Don’t miss this chance to gain insights, advice, and inspiration in a warm, supportive atmosphere.

The long-discussed "right to repair" is imminent. We will explore how it could transform the technology landscape for both consumers and manufacturers. Will manufacturers soon compete to offer the longest-lasting products? Will more consumers gravitate towards higher-quality, more expensive devices? The promised lifespan of software updates has already set a trend in this direction. However, companies face significant challenges in implementing the "right to repair." What measures will ensure its uniform and effective implementation at the national level? Additionally, how do longevity and technical progress, particularly regarding energy efficiency, converge from the perspectives of industry, politics, and consumers?

Since 1962, Audio-Technica has been driven by its love for sound, focusing on creating award-winning headphones, turntables, and microphones. At this year's IFA, attendees can explore some of the newest product releases and well-known fan favourites, and also participate in a Giveaway for a chance to win one of the showcased items. We look forward to seeing you there!

An energy-efficient and sustainable product will still cost the consumer more. Studies indicate that while consumers demand greater sustainability from their favorite brands, few are willing or able to pay a premium for it unless it pays for itself through lower energy costs. In contrast, the willingness to pay for CO2-neutral or socially responsible production is significantly lower. How can producers who heavily invest in sustainable products and production methods be protected from competition that does not follow this path? What legislative measures, shifts in societal attitudes, and political and corporate communication strategies will make such products the standard rather than a premium niche? Is the EU energy efficiency label still effective at incentivizing producers to manufacture efficiently and encouraging consumers to purchase such products? Could similar labels serve as additional indicators of highly sustainable products?

Moderated by Urte Zahn from SIBB, Heidrun Twesten, Dr. Shoshana Feingold-Studnik and Eylem Samland will discuss the topic “Money is power - why women should become business angels and how to do it” with two female founders from the encourageventures ecosystem.

This session takes place at IFA Next Lounge. 

Supply chains have great potential to ensure deep-rooted sustainability in all aspects. However, they are plenty in numbers and compliance brings bureaucracy with it. Different directives are urging producers to take closer looks at what their devices are made of. Investing in production that complies with human rights and environmental standards can in turn bring great opportunities for greater independence and resilience.

Join us at 3:40 pm for a live recording of the "Tagesspiegel Gradmesser" podcast, hosted by Tagesspiegel editor Ruth Ciesinger. This session will feature Nora Sophie Griefahn, co-founder of the Cradle to Cradle (C2C) NGO, as she discusses innovative approaches to sustainable design and circular economy.

Only three finalists will go head-to-head.  

Meet our esteemed panel of judges, which includes industry leaders, tech visionaries, and investment experts who will evaluate the pitches and steer our audiences’ opinion:

Stefanie Trapl: Expert in launching premium brands, Stefanie is passionate about consumer electronics and market strategy.
Robert Kopka: Founder of StartMatch.ai, Robert excels in simplifying grant applications for startups and mentoring entrepreneurs.
Mark Caffrey: CEO of Syntropic Medical, Mark is advancing neurostimulation techniques for psychiatric disorders.
Niklas Spichalsky: Business angel and founder, Niklas is focused on leveraging technology to transform markets.
David Weng: Leading expert in sports IoT, Ming-Che is pioneering RTLS total solutions.
Heather Swift Hunt: Heather empowers hardware startups and creators worldwide, having guided thousands at Kickstarter.
Peter Machona: CTO of HeySalad, Peter drives innovation at the intersection of technology and agriculture.
Olga Lysak: A multilingual leader and AI enthusiast, Olga manages Lemberg Solutions' Hamburg office and drives charitable initiatives.
Stefanie Koch: With 15+ years in hardware and software, Stefanie excels in sustainable product design for a circular economy.