2024 Programme

IFA 2024 is starting with a hit: Bryan Adams. Join us at this very special open-air performance with a timeless legend to celebrate the IFA kick-off and get ready for the exciting days ahead. 

Julia Koerner is an Austrian designer, innovator and pioneer in 3D-printing with exemplary cross-disciplinary work across architecture, fashion, and products. Julia has been sought after for collaborations that include 3D-printed costumes with Ruth E. Carter for Marvel's Black Panther and Wakanda Forever, earning two Oscars for costume design.

Sascha Mager, CEO of MediaMarktSaturn Deutschland, will kick off the event with a welcome address, setting the stage for the day’s discussions on retail innovation and brand growth.

A panel of MediaMarktSaturn executives and key suppliers, moderated by Verena Gründel, will explore how future-oriented partnerships can enhance retailer and partner interactions. The discussion will focus on innovative approaches and strategies needed to meet evolving customer expectations and market demands.

Torsten Ahlers will discuss the success strategies of MediaMarktSaturn’s retail media in the omnichannel landscape, emphasizing the integration of digital and physical retail experiences to drive sales and customer engagement.

Christian Kollesch will elaborate on how MediaMarktSaturn’s marketplace platform serves as a key driver for brand growth, detailing strategies for expansion and competitive positioning in the market.

Björn Ognibeni will deliver a keynote on the future of e-commerce, drawing inspiration from digital advancements in China and exploring the integration of AI, social engagement, and entertainment in online retail.

Featuring Hollywood voice actor Dietmar Wunder, this podcast session hosted by BeHaind and Robert Hofmann will delve into future technologies and the role of AI in movies and series, offering insights into entertainment and technology convergence.

IFA is inviting one of the hottest fashion labels right now to host their first festival at IFA. Artists like Luciano, Reezy, Ski Aggu and many more will make this an unforgettable sensation.

Multi-talented artist Kelvyn Colt combines a unique style of music with socio-critical topics. This is an unmissable act accessible for all IFA attendees.

Kelvyn Colt's performance will be included in your 17€ IFA ticket! 

For their first concert summer after an eight year break, Faithless is joined by Incognito, Stereo MC's, and Kosheen. A lineup of dance hits will make you want to dance into Saturday night. 

Multi-talented musician, dancer, actor, model, and writer performs with his unique mix of indie, soul, and r'n'b. 

Lie Ning's performance will be included in your 17€ IFA ticket! 

Presented by LISTEN TO BERLIN by Berlin Music Commission. Moore blends modern Disco-Soul with pop and funk exploring relationships, identity, and belonging, reflecting the highs and lows of a young queer artist through rich electronic production and soulful melodies.

Moore's performance will be included in your 17€ IFA ticket! 

Nour Idelbi reveals how companies can effectively target Generation Z. Learn about the latest trends and strategies in marketing to this digital and values-driven generation. Get inspired and gain valuable practical tips and insights to take your marketing campaigns to the next level.

Join us for a cutting-edge panel discussion "Venture Clienting: Startups Incept and Corporations Bring Innovation to Life," featuring industry experts like Fabian (CEO Founder @ GlassDollar), Axel Menneking (Vice President Startup Incubation & Venturing at Deutsche Telekom) and Mathias Weber (Venture Manager @ BSH Startup Kitchen). This session leverages insights from hundreds of successful collaborations and from exclusive data from a study analysing 80,000 startups - corporate collaborations. Expect deep strategic understanding and practical takeaways that highlight how corporations can seamlessly convert startup innovations into successful market solutions.

For the first episode after their summer break, Jan Böhmermann and Olli Schulz will be returning to Sommergarten with a live episode of their podcast Fest & Flauschig.

Sony Music chairs a conversation as a bridge between the fashion and music industry catering to artist and brand needs.

Panel guests: 
Brook Demissie, Vice President RCA & GOLD LEAGUE, Sony Music Entertainment
Drazen Pehar, Head of Brand & Licensing, Deichmann
Erdem Aglar, Co-Founder & Geschäftsführer, TRXBE GmbH

Panel hosts:
Sina Bredthauer, Head of Merchandising, Sony Music Entertainment
Usman Latif, Senior Manager Brand Partnerships, Sony Music Entertainment

Join us for an exciting global pitch battle featuring cutting-edge hardware for Emerging Consumer Tech startups. Watch as innovative companies compete head-to-head, showcasing breakthrough solutions that redefine the future of technology.  Understanding next-gen consumer gadgets, this event brings together world-changing ideas from around the globe. Don’t miss out on the grand finale where one visionary startup will emerge as the ultimate winner. Tune in and witness the future of hardware unfold!

The list selected by The Factory Network:
FYTA
kikaGO
PLAUD.AI
TheLittleCat
ViXion

Only three finalists will go head-to-head.  

Meet our esteemed panel of judges, which includes industry leaders, tech visionaries, and investment experts who will evaluate the pitches and steer our audiences’ opinion:

Stefanie Trapl: Expert in launching premium brands, Stefanie is passionate about consumer electronics and market strategy.
Robert Kopka: Founder of StartMatch.ai, Robert excels in simplifying grant applications for startups and mentoring entrepreneurs.
Mark Caffrey: CEO of Syntropic Medical, Mark is advancing neurostimulation techniques for psychiatric disorders.
Niklas Spichalsky: Business angel and founder, Niklas is focused on leveraging technology to transform markets.
David Weng: Leading expert in sports IoT, Ming-Che is pioneering RTLS total solutions.
Heather Swift Hunt: Heather empowers hardware startups and creators worldwide, having guided thousands at Kickstarter.
Peter Machona: CTO of HeySalad, Peter drives innovation at the intersection of technology and agriculture.
Olga Lysak: A multilingual leader and AI enthusiast, Olga manages Lemberg Solutions' Hamburg office and drives charitable initiatives.
Stefanie Koch: With 15+ years in hardware and software, Stefanie excels in sustainable product design for a circular economy.