News

08 Jul 2022

IFA 2022: Media registration is now open

Media representatives planning to attend IFA 2022 from 2 to 6 September can now register for accreditation to the event.

IFA, the world’s most significant trade show for consumer and home electronics, with a record number of new products being unveiled, is the main market place for key retailers, buyers, and experts from the industry and the media. 

ACCESS TO MEDIA DAYS

One of the benefits for registered media representatives is exclusive access to the official IFA Media Days. On August 31 and September 1, where they will have the opportunity to experience the IFA exhibitors’ press conferences live on the Berlin exhibition grounds.

mediaIFA press events are an essential in knowledge-building exercise for media from around the globe (photo – Acer press conference – IFA 2019)

Occupying more than 30 halls and with several special displays, IFA 2022 will fill the historical exhibition grounds in the heart of Berlin. This September, IFA is clearly living up to its expectations again as the world’s leading trade fair for consumer and home electronics. Brand names from around the world and all parts of the industry have now confirmed their participation in the event.

Kai Mangelberger, Director IFA 2022

“With such diversity on show and by mirroring the entire market we are paving the way for a successful show for exhibitors and visitors alike”, said Kai Mangelberger, Director IFA 2022. “The fact that exhibitor numbers are back to pre-pandemic levels, with Samsung in the CityCube Berlin, Panasonic in Hub 27 and LG in Hall 18 for example, and with the Household Appliances area almost fully booked, where companies including Bosch, Haier, Miele and Siemens are on the southern section of the grounds, shows that expectations for IFA 2022 are high.”

Other sections including SHIFT Mobility and IFA Global Markets will occupy further halls on the grounds.

“Industry participation in IFA 2022 is high,” added Mangelberger. “Accordingly, we are delighted to again welcome the retailer cooperatives who were represented at previous events and who are participating with their own displays.“

Click here to Register now

Save the Date 

31.08 & 01.09 – IFA 2022 Media Days

31.08, 1 pm – IFA Opening Press Conference

01.09 – 6 pm – ShowStoppers – Registration required

Showstoppers is a unique chance for media to have one-on-one contacts with a broad number of exhibitors in a “press only” environment

(Showstoppers is an invitation-only event that organises product introductions, sneak previews, hands-on product demonstrations and executive interviews for journalists, financial and industry analysts, and invited industry guests.)

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