At IFA 2023, the Chinese consumer electronics giant reveals the newest additions to its product lineup including a new range of OLED TVs, compact refrigerators and washing machines, and smart home data security solutions.

Changhong's high-end smart appliance brand, CHiQ, is introducing a new line of OLED TVs for international markets. These latest TVs boast an ultra-thin body, borderless displays, and diverse stand options. With per-pixel light control and a 10.7 billion colour display, they achieve a 98.5% DCI-P3 colour gamut and a smooth 120Hz refresh rate, ensuring both crystal clear visuals and superior sound quality. Additionally, Changhong's newest release in China, the ARTIST series of TVs, a mere 24.9mm thick and outclassing local competitors by 10mm, makes its debut at IFA, exemplifying the exquisite aesthetics for contemporary homes.

Moreover, the company is committed to further enhancing its smart TV platform. As of October, Europe will see the release of several CHiQ TV models powered by the latest Roku OS.

Compact yet ample appliances and smart security

At IFA, CHiQ is also rolling out its Space Pro series of refrigerators and washing machines, crafted with cutting-edge ultra-thin technology, delivering on the promise of "compact size, ample capacity." In addition, Changhong also showcased an array of other new products, from Eva air conditioners and heat pumps to self-cleaning robot vacuums.

Smart home data security solutions centred on household privacy protection are another offering the firm is unveiling at the show. By leveraging blockchain and other innovative tools, these initiatives create a reliable data flow framework for smart homes.

Conquering global markets

Building on its manufacturing prowess and brand clout, Changhong has seen robust growth in global appliance markets, particularly in the Americas, Asia-Pacific, and Europe. The consumer electronics giant is also gaining momentum in emerging regions like the Middle East and Africa. In the first seven months of 2023, its appliance sales outside of China surged by over 30%, with TVs, refrigerators, washing machines, and air conditioners all hitting unprecedented sales figures.

As it evolves, the company is diving headfirst into burgeoning sectors like renewable energy, where it boasts a robust strategic portfolio. At IFA, Changhong is showing a range of products geared toward sustainability and renewable energy, including polymer lithium-ion batteries. Concurrently, the company's self-developed portable near-infrared spectrometers and human monitoring sensors made their global debut.

Beyond the new products the firm is presenting, at this year’s IFA, Changhong is showcasing its phased achievements on the evolution from a classic home appliance firm to a modern tech company. Embracing a long-term vision is crucial for Changhong's sustained stability and ceaseless innovation in the tech arena.