Permanent employee, Full-time · Berlin

 

YOUR MISSION

We are looking for a creative and detail-oriented Copywriter to join the IFA Berlin Marketing Department. In this role, you will craft compelling and on-brand content that supports our marketing efforts across multiple channels. Working closely with the marketing team, you will help shape the voice of IFA Berlin and deliver impactful messaging for both brand initiatives and campaign tasks.

Key Responsibilities:

Content Creation

• Develop engaging copy for a variety of platforms, including websites, social media, email campaigns, brochures, advertisements, and event materials.
• Write clear, concise, and persuasive content tailored for both B2B-, consumer – and special interest audiences.
• Adapt tone and style to align with the IFA Berlin brand and campaign objectives.

Brand Messaging

• Collaborate with the marketing team to ensure all content reflects the brand’s voice, positioning, and values.
• Assist in maintaining consistency of brand language across all communication materials.
• Support the development of brand guidelines and IFA’s tone of voice to ensure adherence to them in all content outputs.

Campaign Support

• Work with the team to develop creative concepts and messaging strategies for marketing campaigns and target groups.
• Write promotional content that drives engagement, increases visibility, and supports campaign goals.
• Ensure all copy aligns with campaign timelines and deliverables.

Editing & Proofreading

• Edit and proofread content created by team members or external partners to ensure quality and consistency.
• Check all content for grammatical accuracy, clarity, and alignment with campaign objectives.

Collaborative Ideation

• Contribute to brainstorming sessions for campaigns, taglines, slogans, and creative storytelling.
• Work with designers, digital marketers, and project managers to create integrated marketing materials.

Market & Audience Insights

• Conduct research to understand target audiences, industry trends, and competitor strategies.
• Use insights to tailor copy that resonates with specific audience segments.

Your profile

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 2-4 years of experience as a copywriter, preferably within the events, technology, or B2B sectors.
• Exceptional writing, editing, and proofreading skills.
• Ability to create compelling content for diverse formats and channels.
• Understanding of SEO principles and digital content optimization.
• Strong project management skills, with the ability to prioritize tasks and meet deadlines.
• Creative mindset with a keen eye for detail.
• Fluent in German and English with exceptional reading and writing skills.
• Familiarity with content management systems and tools is a plus.

Why us?

• Opportunity to shape the tone of voice for one of the world’s leading technology trade shows.
• An opportunity to work on exciting global campaigns.
• A collaborative and supportive team environment.
• Professional growth and development opportunities.
• Competitive salary and benefits package.
   

 

Apply here