minix
Brand info
One of Korea’s fastest growing home appliance brand platforms, primarily targeting one-person households through “mini”
appliances. Athome has already established market leadership in key segments such as mini laundry dryers and food waste composter units, and seeks to
rapidly expand into additional verticals and regions. Athome has been benefiting from extraordinary growth of its The Flender
(Minix) product, with sales overtaking #1 leader in just ~7months into launch. It has also recorded the highest revenue in Kakaotalk’s electric
appliances segment in history.