Wolfgang Kirsch has over 25 years of experience in consumer electronics retailers in Europe. As Chief Operating Officer of MediaMarktSaturn Retail Group he successfully leaded the company expansion around Europe, digitalizing the retail business and connecting online and offline channels in 16 countries. Since 2019 he is a senior advisor for McKinsey before taking the new challenge in 2021 becoming CEO of Allterco Europe and contribute to the significant financial increase of the company.