Prof. Dr. Michael Braungart teaches at Leuphana University in L'neburg. He is also the founder of EPEA Internationale Umweltforschung GmbH in Hamburg, the cradle of Cradle to Cradle. In addition, Michael Braungart is co-founder and scientific director of McDonough Braungart Design Chemistry (MBDC) in Charlottesville, Virginia (USA) as well as founder and scientific director of the Hamburg Environmental Institute (HUI). He is the co-founder of the Cradle to Cradle design concept, which is the basis for the European Union's Green Deal and Circular Economy programs. Together with organizations and companies from different industries, Michael Braungart designs eco-effective products, business models and smart material pooling. ?