Paul Randle is co-founder of the Sustainable Marketing Compass and CEO of Pickle Consulting Ltd.' He has over 30 years of global marketing and digital transformation experience with organisations like BSI, Microsoft, Philips, AkzoNobel, VISA, Dentsu and Omnicom. He has spoken at events such as Google Think, written for the Guardian newspaper and sits on the advisory panel of the Sustainable Marketing, Media and Creative course offered by the Cambridge University Institute for Sustainability Leadership.