Helena, the editor-in-chief at GEEKSPIN, brings over 15 years of consumer electronics expertise to the publication. A New Yorker with a Master's in Digital Imaging from NYU, she identified the need for more female influence in the tech blogosphere, leading her to establish Chip Chick in 2004. She successfully grew Chip Chick into the top tech site for women. She has gained recognition as a respected consumer electronics expert, having been featured in media outlets like MSNBC, Wired, ABC News, and Time Magazine. When not testing new gear, Helena enjoys exploring the world in search of the next hot gadget.