Dr. Rudolf Aunkofer is one of the leading experts and thought leaders in the context of digitization, data science, omni-channel & supply chain management in the ITC industry. He is also Founder and Director of the Institute for Information & Supply Chain Management (iSCM Institute) at the University of Applied Management. At GfK, he was responsible for business development in the area of ??IT as a business partner. He has more than 20 years of experience in national and international technology markets, is the author of a number of specialist articles on digitization, innovation and value networks and regularly gives keynote speeches on current topics in these fields.