Brad Koerner is the Principal and Creative Director of Koerner Design He is a creative director and global thought leader focused on the development of immersive digital experiences for retail, museum, and hospitality brands. Brad spent 20+ years in the lighting industry, where he developed award-winning architectural lighting projects as well as industry-leading LED lighting technologies that were at the forefront of the LED revolution. As an R&D program leader, he holds a range of product development, design, marketing, and corporate venture experience. Brad launched new-to-the-world product categories that have earned in excess of $350m. Brad conceived, built, and led a corporate venture at a Fortune 500 company, and holds 20+ years of experience spanning global matrix organizations, design consultancies, and tech startups.