Alexander has 20 years of market research expertise in Ad Hoc Consumer Research as well as in Point-of-Sale Research. He joined GfK Germany in 2004 and served in various roles. Between 2013 and 2018 he was Global Key Account Manager and Product Manager for Panel TVs in Consumer Electronics. In 2018 Alexander moved to Singapore to GfK's Regional Headquarter in Asia. He held the responsibility for Market Intelligence in APAC and oversaw the Regional APAC & Singapore local team. Since July 2021 he's leading the Market Intelligence/CSM Organization in Germany and Austria.