Adam Simon is the Global Managing Director at CONTEXT, headquartered in London with more than 400 staff across the world. With over 35 years of industry partnership and experience in reporting on large datasets, CONTEXT delivers analytics at all points in the value chain, providing clients with actionable insights rooted in concrete data and a profound understanding of customer needs. Adam joined CONTEXT as a Board Director in 2013 where, working with distributors, retailers and vendors, he has been developing CONTEXT's coverage in the ICT sector. He is responsible for thought leadership in CONTEXT, including best practices in channel performance, technology retail and distribution. He hosts a weekly channel webinar, runs the quarterly forecasting process and is responsible for Strategic Relationships and Alliances at CONTEXT.